Feature Utilization Rate
Feature Utilization Rate measures the percentage of users actively using a specific feature of a software product relative to the total number of users who have access to that feature. This metric helps assess the relevance and value of different features within a product.
HOW TO MEASURE
Calculate Feature Utilization Rate by dividing the number of unique users who have used a particular feature by the total number of users who have access to it, then multiply the result by 100 to express it as a percentage.
HOW TO IMPROVE
User Education: Increase awareness and understanding of the feature through tutorials, webinars, and in-product guides.
Feedback Incorporation: Actively gather and analyze user feedback to make improvements that enhance the feature's usability and functionality.
User Engagement: Run targeted campaigns or in-app prompts to encourage users to try and adopt the feature.
Continuous Improvement: Regularly update the feature based on technological advancements and user needs.
FORMULA
Feature Utilization Rate = ( Number of Users Using the Feature / Total Number of Users with Access ) × 100%
EXAMPLE
A project management software has a new time tracking feature. If 600 out of 1,000 total users have used the time tracking feature at least once this month, the Feature Utilization Rate would be: Feature Utilization Rate=(600/1,000)×100%=60%. This indicates that 60% of users with access to the feature have utilized it.
DEPARTMENT USAGE
Product Management: To evaluate feature adoption and guide the future development roadmap.
Marketing: To understand which features attract or retain users and tailor messaging accordingly.
Customer Success: To identify features that may require additional support or training for users.
Engineering: To assess the performance and impact of features on user experience.
View the collection of Metrics Workshops.