Customer
Actions Per User
Actions Per User quantifies the average number of specific actions (like clicks, form submissions, feature uses) that a user takes within an application or website. This metric gauges user engagement and interaction intensity.
HOW TO MEASURE
Calculate Actions Per User by dividing the total number of recorded actions by the total number of unique users over a specified period.
HOW TO IMPROVE
User Interface Enhancements: Streamline and optimize the interface to make it easier and more intuitive for users to take actions.
Feature Promotion: Highlight and promote underused features to encourage broader engagement.
User Onboarding: Improve onboarding processes to educate new users about available actions.
Feedback Incorporation: Actively seek and integrate user feedback to align features and actions with user needs.
FORMULA
Actions Per User = Total Actions Taken / Total Number of Users
EXAMPLE
A social media app tracks interactions like posts, likes, and comments. In one week, users perform 50,000 actions, and there are 10,000 unique users. The Actions Per User would be: Actions Per User=50,000/10,000=5. This means, on average, each user performed 5 actions during the week.
DEPARTMENT USAGE
Product Management: To assess the engagement and design features that encourage more user interaction.
Marketing: To tailor campaigns based on user behavior and preferences.
Customer Success: To ensure users understand and fully utilize the product.
Analytics: To track engagement trends and refine user experience strategies.
View the collection of Metrics Workshops.