Safeguard your brand, code, content, and confidential information. Learn how to register IP, use NDAs effectively, assign ownership correctly (especially with contractors), and manage open-source or AI-generated content risks.
What Intellectual Property Should Startups Protect?
IP is a startup’s most valuable asset. Understanding the different forms—trademarks, copyrights, patents, and trade secrets—helps founders protect innovation and avoid disputes.
Copyrights and Content — What Startups Need to Know
Copyright protects original content like code, marketing, and educational materials. Founders must understand ownership rules and how to secure rights when using outside talent.
IP Assignment & Work-for-Hire — Who Really Owns Your Startup’s Assets?
Startups must ensure that all IP created by founders, employees, or contractors is legally assigned to the company. Failure to do this early can derail future deals and funding.
AI-Generated Content — Who Owns It and How to Protect It
With generative AI tools on the rise, startups must clarify who owns AI-generated output and what legal protections apply. Ownership, licensing, and originality rules are evolving.
Trademarks protect names, logos, and brand elements that identify your product. Choosing and registering a strong, legally sound name can prevent costly rebrands later.
NDAs and Confidentiality — When (and When Not) to Use Them
Non-disclosure agreements can help protect trade secrets, but overuse or poor drafting can hurt trust and enforceability. Founders must strike the right balance.
Open-source software can accelerate development, but misusing licenses or combining incompatible code can create legal exposure. Founders must track and manage usage carefully.