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Must Have

60-90 days

Usability Testing

Testing the product with real users to identify usability issues and gather feedback. This ensures the product is intuitive and meets user needs before the final release.

IMPLEMENTATION

  • Recruit a diverse group of participants that represent your target audience.

  • Develop test scenarios and tasks that cover key user interactions and workflows.

  • Conduct usability tests, observing and recording how users interact with the product.

  • Collect qualitative and quantitative data through observations, interviews, and surveys.

  • Analyze the results to identify common issues and areas for improvement.

  • Prioritize feedback based on impact and feasibility.

  • Iterate on the design and make necessary changes to address the feedback.

  • Conduct additional rounds of testing if needed to validate changes.

TIPS 

  • Involve cross-functional teams in the testing process to gather diverse perspectives.

  • Create a comfortable environment for participants to ensure candid feedback.

  • Focus on critical user paths and high-impact areas of the product.

  • Use a combination of in-person and remote testing methods for broader insights.

  • Regularly update stakeholders on findings and improvements.

WHY IMPORTANT

Crucial for ensuring the product is user-friendly and meets user expectations, directly impacting user satisfaction and adoption.

R

UI/UX Design, Product Management

A

Product Management

C

Engineering, Marketing, Customer Support

I

Executive Team, Operations, Sales

Fractional Executives

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