top of page
Nice to Have
45-60 days
Soft Launch
Performing a soft launch or pilot program to test the product with a smaller audience before the full-scale launch. This helps identify potential issues and gather initial feedback.
IMPLEMENTATION
Select Pilot Group: Choose a small, representative group of users to participate in the soft launch.
Prepare Product: Ensure the product is stable and ready for use by the pilot group.
Collect Feedback: Use surveys, interviews, and analytics to gather feedback from the pilot users.
Analyze Results: Review the feedback to identify areas for improvement and make necessary adjustments.
TIPS
Clearly communicate the purpose of the soft launch to participants.
Use the feedback to fine-tune the product before the full launch.
WHY IMPORTANT
Useful for refining the product but not essential for all launches.
R
Product Management, Engineering
A
Product Management
C
Customer Support, Marketing
I
Executive Team, Company
bottom of page