Must Have
60-90 days
Sales Strategy & Pitch Decks
Creating a comprehensive plan for selling the product, including the development of persuasive pitch decks that clearly articulate the product’s value proposition and benefits. This ensures that the sales team is well-equipped to engage potential customers and close deals effectively.
IMPLEMENTATION
Define Sales Goals and Objectives:
Set clear, measurable sales targets aligned with overall business goals.
Identify key performance indicators (KPIs) to track progress and success.
Identify Target Market and Segments:
Conduct market research to understand the target audience and segment the market.
Create detailed customer profiles and personas to guide sales efforts.
Develop Sales Process:
Outline the sales process, from lead generation to closing deals and post-sale follow-up.
Define stages of the sales funnel and criteria for moving prospects through each stage.
Implement a CRM system to manage leads, track interactions, and streamline the sales process.
Create Sales Pitch Decks:
Introduction Slide: Brief overview of the company and the problem the product solves.
Problem Statement: Clear explanation of the problem or pain point that the product addresses.
Solution Slide: Detailed presentation of the product, its features, and how it solves the problem.
Benefits Slide: Highlight key benefits and value propositions of the product.
Case Studies/Testimonials: Include real-world examples and customer testimonials to build credibility.
Market Opportunity: Data on market size, growth potential, and competitive landscape.
Pricing and Packages: Overview of pricing models, packages, and any discounts or offers.
Call to Action: Clear next steps for the potential customer (e.g., schedule a demo, sign up for a trial).
Training and Enablement:
Conduct training sessions for the sales team to ensure they understand the product and can effectively use the pitch decks.
Provide sales scripts, objection handling guides, and FAQs to support the sales team.
Develop Sales Collateral:
Create supplementary materials such as brochures, one-pagers, and product comparison sheets.
Ensure all collateral is consistent with brand messaging and visually appealing.
Monitor and Optimize:
Regularly review sales performance and gather feedback from the sales team.
Use data and insights to refine the sales strategy and improve pitch decks.
Stay updated on market trends and adjust the sales approach as needed.
TIPS
Align the sales strategy with overall business objectives and marketing efforts.
Ensure pitch decks are visually engaging and clearly communicate the product’s value.
Provide ongoing training and support to the sales team to keep them motivated and informed.
Use real customer stories and data to build credibility and trust with prospects.
Continuously gather feedback and iterate on sales materials and strategies.
WHY IMPORTANT
Critical for driving revenue and achieving business goals.
R
Sales
A
Sales
C
Marketing, Product Management, Executive Team
I
Customer Support, Operations, Engineering, QA