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Must Have

After Launch, Ongoing

Ongoing Marketing & Sales

Maintaining and enhancing marketing and sales activities post-launch to sustain product momentum, attract new users, and drive revenue growth. This involves executing campaigns, refining strategies, and engaging with potential and existing customers.

IMPLEMENTATION

Develop a Marketing Plan:

  • Create a comprehensive marketing plan that outlines ongoing campaigns, target audiences, and key messages.

  • Include digital marketing, content marketing, social media, email marketing, and events.

Execute Campaigns:

  • Launch and manage various marketing campaigns to promote the product.

  • Use targeted advertising, SEO, and content marketing to reach and engage your audience.

Engage on Social Media:

  • Maintain an active presence on social media platforms.

  • Share updates, engage with followers, and participate in relevant conversations to increase brand visibility.

Content Creation:

  • Produce high-quality content such as blogs, videos, webinars, and case studies to educate and engage potential customers.

  • Address common user needs, showcase product benefits, and highlight customer success stories.

Email Marketing:

  • Develop and send regular email newsletters to keep customers informed about product updates, new features, and promotions.

  • Segment your email list to deliver personalized and relevant content.

Sales Outreach:

  • Implement ongoing sales strategies, including lead generation, outreach, and follow-ups.

  • Use CRM tools to track leads, manage customer relationships, and streamline the sales process.

Partner Programs:

  • Establish and maintain partnerships with complementary businesses, influencers, and industry leaders.

  • Collaborate on co-marketing initiatives and leverage partner networks to expand reach.

Measure and Analyze:

  • Track the performance of marketing and sales efforts using analytics and reporting tools.

  • Analyze key metrics such as conversion rates, customer acquisition cost (CAC), and return on investment (ROI).

Refine Strategies:

  • Use insights from performance analysis to refine marketing and sales strategies.

  • Continuously test and optimize campaigns to improve effectiveness.

Customer Engagement:

  • Engage with customers through community building, loyalty programs, and feedback mechanisms.

  • Use customer insights to tailor marketing messages and sales approaches.

Sales Training:

  • Provide ongoing training for the sales team on product updates, market trends, and effective selling techniques.

  • Ensure the team is equipped with the latest tools and resources.

TIPS 

  • Keep marketing and sales aligned with overall business goals and product strategy.

  • Regularly review and adjust campaigns based on performance data and market changes.

  • Foster strong relationships with customers and partners to enhance brand loyalty and advocacy.

WHY IMPORTANT

Important for sustaining growth and market presence post-launch.

R

Marketing, Sales

A

Marketing, Sales

C

Product Management, Customer Support

I

Executive Team, Company

Fractional Executives

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