Should Have
30-60 days
Marketing & Sales Assets
Creating visual and branding materials that marketing and sales teams can use to promote the product. These assets include graphics, videos, presentations, and other materials that convey the product’s value and features effectively.
IMPLEMENTATION
Identify the types of design assets needed by marketing and sales teams (e.g., banners, social media graphics, explainer videos, product demos, pitch decks).
Develop a consistent visual style that aligns with the product and company brand.
Create high-quality graphics, images, and videos that highlight key features and benefits.
Collaborate with marketing and sales teams to ensure assets meet their specific needs.
Use professional design tools and software to create polished and compelling materials.
Review and revise assets based on feedback from stakeholders.
Organize and store assets in an accessible location for easy use by marketing and sales teams.
Update assets as needed to reflect new features or changes in the product.
TIPS
Involve marketing and sales teams early in the process to understand their requirements.
Ensure all assets are consistent with brand guidelines.
Use high-quality visuals and clear, concise messaging.
Test the assets with target audiences to gauge effectiveness.
Keep a centralized repository for all assets to ensure easy access and version control.
WHY IMPORTANT
Important for ensuring marketing and sales teams have the tools they need to effectively promote the product.
R
UI/UX Design, Marketing
A
Marketing
C
Sales, Product Management
I
Executive Team, Customer Support, Operations