Nice to Have
15-30 days
Launch Event
Organizing an event or webinar to introduce the product to potential users, partners, and the media. This helps generate buzz and provides a platform to showcase the product’s features.
IMPLEMENTATION
Plan Event: Choose a date, venue (physical or virtual), and format for the launch event.
Invite Participants: Send invitations to key stakeholders, potential users, partners, and media representatives.
Prepare Presentation: Develop a compelling presentation highlighting the product’s features, benefits, and use cases.
Conduct Event: Host the event, ensuring a smooth flow and engaging content.
Follow Up: Send follow-up materials to participants and gather feedback on the event’s effectiveness.
TIPS
Promote the event well in advance to maximize attendance.
Ensure the presentation is engaging and demonstrates the product’s value effectively.
WHY IMPORTANT
Effective for generating initial interest but not essential for product functionality.
R
Marketing, Product Management
A
Marketing
C
Sales, Executive Team
I
Company