Investor Deck
Target Market and Size
his slide identifies the specific demographic, geographic, or industry segment that your startup aims to serve, along with the size and value of this market. It quantifies the potential customer base to which your product will be marketed.
SECTION
Market Analysis (Very Important)
IMPORTANCE
9
/10
Defining the target market and its size helps investors understand the market demand and growth potential for your product. It demonstrates the scalability of your business and supports financial projections and funding needs.
WHAT SHOULD BE INCLUDED:
Demographic Information: Age, gender, income level, education, or other relevant characteristics of the target market.
Geographic Information: Specific regions, countries, or cities where your customers are located.
Industry Focus: If applicable, the particular industry or industries in which your customers operate.
Market Size: Current size of the market in terms of total customers, total revenue potential, or other relevant metrics.
Market Growth Rate: Historical and projected growth rates of the market.
TIPS
Data-Driven: Use reputable sources for your market data to ensure credibility. Present this data clearly and concisely.
Segmentation: Clearly define different market segments if multiple exist. Show how your product meets the needs of each segment.
Visual Representation: Use charts and graphs to visually communicate market size and growth, making the information more accessible and impactful.
EXAMPLES
Peloton: Initially targeted affluent fitness enthusiasts in urban settings, utilizing data on spending habits and fitness trends. They presented this segment as high-growth with a strong penchant for technology and convenience.
Zoom: Targeted both businesses and individual users needing reliable video communication, outlining separate strategies for penetrating corporate environments and the consumer market.
Beyond Meat: Identified a growing market segment interested in plant-based diets, focusing on health-conscious consumers and environmental advocates. They used data on rising health awareness and environmental concerns to define their target market size and growth.