Investor Deck
Supporting Research or Articles
This section includes relevant research studies, articles, and publications that support the startup’s product viability, market need, or technological innovation. It provides evidence-based backing to the claims made about the product's effectiveness, market trends, and industry acceptance.
SECTION
Appendix and Supporting Materials (Supportive)
IMPORTANCE
4
/10
Supporting research or articles are essential for investors because they lend credibility to the startup’s business case. They demonstrate that the startup’s offerings are grounded in solid research, which can enhance investor confidence in the potential success and scalability of the business.
WHAT SHOULD BE INCLUDED:
Relevant Studies: Summaries or citations of academic research or market studies that validate the product concept or market need.
Industry Publications: Articles from respected industry publications that discuss trends, challenges, or opportunities relevant to the startup’s field.
White Papers: Detailed reports produced by the startup or third parties that offer in-depth analysis of the product’s technology, benefits, and market potential.
Expert Opinions: Contributions or endorsements from recognized experts in the field that support the startup's approach or technology.
TIPS
Select High-Quality Sources: Choose well-respected, authoritative sources for research and articles to ensure the information is reliable and respected in the industry.
Summarize Key Points: Provide concise summaries that highlight how each piece of research or article supports the startup’s objectives.
Easy Access: Offer links or references that allow investors to easily access the full articles or studies for more detailed review.
EXAMPLES
A clean tech startup: Cites market research from leading environmental agencies demonstrating the increasing demand for renewable energy solutions, supporting the market viability of their innovative solar panels.
A biotech company: Includes articles from scientific journals that validate the effectiveness of their new drug formulation, highlighting peer-reviewed evidence of its benefits over existing treatments.
A fintech firm: Uses white papers detailing the technology behind blockchain for secure transactions to illustrate the robustness and security of their payment platform, as well as expert opinions from financial technology leaders endorsing the approach.