Investor Deck
Problem Description
This slide identifies and articulates the specific problem that the startup is addressing. It should clearly explain the issue faced by the target market or industry, illustrating the need for a solution.
SECTION
Problem and Solution (Critical)
IMPORTANCE
10
/10
Understanding the problem sets the stage for the entire pitch. It validates the necessity for your product or service and demonstrates market demand, which is crucial for attracting investment.
WHAT SHOULD BE INCLUDED:
Nature of the Problem: Describe the problem in detail, highlighting its impact on customers or businesses.
Affected Stakeholders: Identify who suffers from this problem—be it a specific demographic, industry, or general public.
Evidence of the Problem: Use data, testimonials, or case studies to substantiate the problem’s existence and scale.
TIPS
Relatable Scenarios: Use real-life examples or stories that make the problem relatable and tangible to your audience.
Data-Driven: Support your description with relevant statistics or research findings to lend credibility and urgency to the problem.
Visual Aids: Incorporate visuals like graphs, images, or diagrams that can help illustrate the magnitude or complexity of the problem.
EXAMPLES
Uber: Initially, Uber tackled the problem of taxi service inefficiencies and high costs, providing a compelling narrative about the lack of reliable, affordable, and user-friendly transportation options.
Airbnb: Airbnb addressed the problem of expensive hotel rooms and a lack of authentic travel experiences by enabling homeowners to rent out their spare rooms or properties.
Duolingo: The problem tackled by Duolingo is the high cost and inaccessibility of learning new languages, which they addressed by offering free, gamified language learning accessible globally.