Investor Deck
Mission Statement
The mission statement succinctly describes your company's goals, its approach to reaching those goals, and the underlying philosophy. It provides a clear direction for the company and informs stakeholders of your purpose.
SECTION
Company Overview (Essential)
IMPORTANCE
9
/10
A compelling mission statement is crucial as it communicates the core purpose of your organization, guiding internal decision-making and influencing how customers and investors perceive your business. It sets the tone for your company's culture and priorities.
WHAT SHOULD BE INCLUDED:
Core Purpose: Why does the company exist beyond making money? This should reflect the impact you aim to have on your customers or the world.
Target Audience: Who are you serving? This helps to clarify whom your services or products are intended for.
Commitment: What are your commitments to your stakeholders, including clients, employees, and investors?
TIPS
Be Concise and Specific: A good mission statement is clear, powerful, and brief. Avoid vague language and be specific about what your company does and why.
Inspire: Your mission should inspire your team and resonate with your customers and investors, reflecting your company's values and aspirations.
Alignment: Ensure that your mission aligns with your business practices and is reflected consistently in your actions and communications.
EXAMPLES
Tesla, Inc.: "To accelerate the world's transition to sustainable energy." This statement is powerful, reflecting both the environmental mission and the innovative aspects of Tesla's business model.
LinkedIn: "To connect the world’s professionals to make them more productive and successful." This focuses on the professional growth and connectivity of its users, directly reflecting their platform's purpose.
Google: "To organize the world's information and make it universally accessible and useful." This reflects Google’s core as a tech company focused on accessibility of information.