Investor Deck
Key Metrics (e.g., Users, Growth Rate)
This slide details the essential metrics that measure the startup's performance and growth, such as user numbers, growth rates, engagement rates, retention rates, and revenue growth. These metrics demonstrate the startup's traction and potential for scalability.
SECTION
Traction and Validation (Highly Influential)
IMPORTANCE
9
/10
Key metrics are crucial for investors as they provide concrete data on the startup's current performance and future potential. They help assess the health of the business and its ability to capture and maintain market share.
WHAT SHOULD BE INCLUDED:
User Base: Total number of active users and important user demographics.
Growth Rate: Monthly or yearly growth rates in terms of users, revenue, and other critical dimensions.
Engagement Rate: Metrics that show how actively engaged users are with the product or service.
Customer Acquisition Cost (CAC): The cost associated with acquiring a new customer.
Customer Lifetime Value (CLTV): The total revenue a business can reasonably expect from a single customer account.
Churn Rate: The rate at which customers stop doing business with the entity.
TIPS
Consistency in Measurement: Use standardized and widely recognized metrics to ensure clarity and comparability.
Highlight Positive Trends: Emphasize metrics that showcase growth and potential, but be honest about challenges.
Visual Representation: Use graphs and charts to make the data easily digestible and visually appealing.
EXAMPLES
Facebook: Reports on user growth and engagement regularly, showing not just how many people sign up but how they interact with the platform.
Netflix: Focuses on subscriber growth and retention rates as key metrics, which are critical indicators of their content's popularity and the platform's value.
Salesforce: Uses revenue growth and customer satisfaction scores to demonstrate their success in expanding their customer base and maintaining high levels of service.