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Investor Deck

Voice of the Customer

Invitation to Demo or Meeting

This section of the pitch deck serves as an explicit invitation for potential investors to engage more deeply with the startup by scheduling a product demo or a detailed discussion meeting. It aims to move interested parties from general interest to active engagement.

SECTION

Engagement and Call to Action (Important)

IMPORTANCE

8

/10

An invitation to demo or meeting is crucial because it acts as a direct call to action, encouraging investors to experience the product firsthand or discuss potential collaboration opportunities in more detail. This can significantly increase the likelihood of securing investment by fostering a personal connection and deeper understanding of the product.

WHAT SHOULD BE INCLUDED:

  • Details of the Offer: Specify what the demo will entail or what will be discussed in the meeting.

  • Scheduling Options: Provide a simple way for investors to schedule the demo or meeting, such as a link to a booking calendar or contact details.

  • Benefits of Attending: Highlight the advantages of accepting the invitation, such as gaining exclusive insights into the product or the strategic direction of the company.

  • Urgency or Exclusivity: Mention if there are limited slots available or a special preview for early responders to create a sense of urgency or exclusivity.

TIPS

  1. Make It Easy to Respond: Include clear and simple steps for investors to follow to take up the invitation.

  2. Personalize the Invitation: Tailor the language or details to reflect the interests and concerns of the audience based on feedback received during the pitch.

  3. Follow Up Promptly: Ensure follow-up on the invitation is prompt and professional, reinforcing the startup’s commitment to engaging with potential investors.

EXAMPLES

  1. Tech Startup: Offers a virtual reality demo that lets investors experience a new platform from the comfort of their office, paired with a calendar link for booking a session.

  2. Healthcare Company: Invites investors to a private walkthrough of their new medical device at a leading hospital, showcasing real-world application and benefits.

  3. Eco-Friendly Product Manufacturer: Sets up in-person meetings at their production facility, allowing investors to see the sustainable manufacturing process firsthand and discuss potential market expansions.

Fractional Executives

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