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Investor Deck

Voice of the Customer

Founder(s) Background and Team

This section details the qualifications, experience, and roles of the founder(s) and key team members. It highlights the human element behind the startup, showcasing the leadership's expertise and the team's capabilities.

SECTION

Company Overview (Essential)

IMPORTANCE

10

/10

Investors often consider the team behind a startup as a critical factor in their investment decision. A skilled and experienced team can significantly increase confidence in the startup's potential for success.

WHAT SHOULD BE INCLUDED:

  • Backgrounds of Key Team Members: Education, relevant professional experience, past successes, and expertise in areas crucial to the startup’s success.

  • Roles and Responsibilities: Clearly define who is responsible for what within the startup to demonstrate a well-organized operation.

  • Team Dynamics: Briefly touch on how the team works together, highlighting any previous collaborations that might illustrate strong teamwork or partnership.

TIPS

  1. Highlight Relevant Experience: Focus on experiences directly relevant to your startup’s industry and objectives. This builds credibility and shows that your team has the necessary skills.

  2. Personal Touch: Include personal anecdotes or stories where appropriate to make your team relatable and memorable.

  3. Professional Photos: Include professional photos of your team members to help put faces to names, making your presentation more engaging.

EXAMPLES

  1. Warby Parker: The founders were students at Wharton when they recognized the problem of expensive eyewear. Their shared background in business education and their unique approach to solving a common problem played a key role in their story and business model.

  2. Instagram: Kevin Systrom and Mike Krieger both had backgrounds in engineering and software development, crucial for their app's success. Their combined expertise in coding and marketing was pivotal in Instagram's rapid growth and usability.

  3. Zoom: Eric Yuan, the founder of Zoom, had extensive experience in communication technology from his days at Cisco Systems. His vision for a frictionless video communication tool was deeply rooted in his understanding of the market’s needs and technical possibilities.

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