Investor Deck
Current Market Solutions and Their Limitations
This part of the pitch deck examines existing solutions within the market and discusses their shortcomings. It highlights how current offerings fail to fully address the problem your startup is tackling.
SECTION
Problem and Solution (Critical)
IMPORTANCE
9
/10
Illustrating the limitations of current solutions validates the need for your product and sets the stage for introducing your unique solution. It shows investors that there's room for improvement and a significant opportunity for your startup to capture market share.
WHAT SHOULD BE INCLUDED:
Overview of Existing Solutions: Briefly describe the major existing products or services.
Identified Gaps: Point out the specific shortcomings of these solutions, such as high costs, lack of features, poor user experience, or inefficiencies.
Impact of These Limitations: Explain how these gaps affect the users or customers, reinforcing the need for a better solution.
TIPS
Objective Analysis: While critical of existing solutions, maintain an objective tone to avoid seeming dismissive or arrogant.
Direct Comparison: Use direct comparisons where possible to highlight the differences in efficiency, cost, usability, or other relevant factors.
Visual Contrast: Utilize visual aids like charts or tables to clearly compare your solution with existing ones, making it easier for investors to see the value proposition.
EXAMPLES
Netflix vs. Traditional Cable: Netflix capitalized on the limitations of traditional cable services, such as scheduled programming and lack of mobility, by offering on-demand streaming with a wide variety of content accessible from any device.
Tesla vs. Traditional Cars: Tesla addressed the limitations of traditional internal combustion engine cars by offering electric vehicles with superior performance, innovative technology, and lower environmental impact.
Slack vs. Email: Slack highlighted the inefficiencies of email for team communication, such as slow response times and message overload, and offered a real-time messaging platform that integrates with multiple productivity tools.