Investor Deck
Company Name and Logo
The company name and logo are the primary identifiers of your brand and form the first impression for your pitch deck. This combination is critical as it sets the tone and personality of your startup.
SECTION
Company Overview (Essential)
IMPORTANCE
7
/10
A strong name and logo help establish brand recognition and credibility. They should convey the essence of your business and can significantly impact the perception of your company’s professionalism and trustworthiness.
WHAT SHOULD BE INCLUDED:
Company Name: Should be clear, memorable, and reflect the essence of what your business does.
Logo: A visually appealing logo that aligns with your company values and industry. It should be scalable, recognizable, and effective without color, as it might be printed or viewed in different formats.
TIPS
Clarity and Simplicity: Keep both name and logo simple and uncluttered to ensure they are easily recognizable.
Professional Design: Invest in professional logo design. A well-designed logo can communicate your company’s values and quality.
Consistency: Use your logo consistently across all materials and digital platforms to reinforce brand recognition.
EXAMPLES
Apple Inc.: The apple logo with a bite taken out is one of the most recognized logos in the world, symbolizing knowledge and innovation.
Airbnb: The logo, named ‘Bélo’, stands for belonging, symbolizing the brand's mission to create a world where anyone can belong anywhere.
Slack: The logo features a hashtag, which is integral to its platform's functionality, symbolizing connection and communication within teams.