Investor Deck
Clear Call to Action (What You Want from Investors)
This crucial slide in the pitch deck explicitly states what the startup is seeking from investors, such as financial investment, strategic partnerships, or specific expertise. It outlines the desired outcome of the presentation and what steps investors can take to get involved.
SECTION
Engagement and Call to Action (Important)
IMPORTANCE
9
/10
A clear call to action is vital because it directs the conversation towards tangible results. It helps investors understand exactly what the startup needs from them and how they can contribute to the company's growth, facilitating a quicker and more effective decision-making process.
WHAT SHOULD BE INCLUDED:
Specific Requests: Clearly state the amount of funding needed, the type of investment (equity, convertible notes, etc.), or other resources required (mentorship, industry contacts, etc.).
Usage of Funds: Briefly outline how the funds or resources will be used, linking them directly to key business objectives or growth plans.
Investment Terms: If applicable, include basic terms of the investment, such as valuation caps, expected return on investment, or equity percentages.
Next Steps: Provide a straightforward next step for interested investors, such as scheduling a follow-up meeting or signing a letter of intent.
TIPS
Be Direct and Specific: Avoid vague statements; be specific about what you need from investors and why.
Align with Investor Interests: Tailor the call to action to align with what you know about the investors’ interests, industry focus, or investment strategy.
Create Urgency: Use language that encourages immediate action, such as limited-time offers or highlighting competitive interest in the startup.
EXAMPLES
Software Startup: Seeks $2 million in Series A funding to expand their development team and market their product internationally, offering detailed steps for interested investors to take part.
Renewable Energy Firm: Requests strategic partnerships with established energy companies to gain access to new markets, outlining the mutual benefits and proposing a timeline for initial discussions.
Fashion Tech Company: Asks for expertise in retail expansion from investors, presenting a clear outline of the advisory roles available and the expected impact on business growth.