Investor Deck

Amount Being Raised

This section of the pitch deck outlines the specific amount of capital the startup is seeking to raise in the current funding round. It should detail how this capital will propel the business forward, such as through product development, market expansion, or increasing operational capacity.

SECTION

Traction and Validation (Highly Influential)

IMPORTANCE

/10

Clarifying the amount being raised and its intended uses helps investors understand the scale of the current fundraising effort and its significance for the company’s growth strategy. It sets the stage for discussions on valuation and potential returns on investment.

WHAT SHOULD BE INCLUDED:

Funding Amount: The specific dollar amount being raised in this round.
Use of Proceeds: Detailed breakdown of how the funds will be allocated (e.g., 40% to product development, 30% to marketing, 20% to new hires, 10% to operational costs).
Expected Outcomes: What the startup aims to achieve with the new funding (e.g., product launch, market entry, revenue targets).
Future Funding Needs: Any anticipated future rounds of funding based on current projections and growth plans.

TIPS

Justification of Amount: Clearly explain why the specific amount is being raised and how it aligns with strategic goals and projections.
Clear Breakdown: Use clear, detailed categories in the use of proceeds to show thoughtful planning and financial acumen.
Connect to Milestones: Link the funding amount to specific, measurable milestones that investors can track.

EXAMPLES

A SaaS company: Seeking $5 million to accelerate product development, expand to European markets, and double the sales team, with clear milestones for each goal.
An e-commerce startup: Raising $2 million primarily for marketing and inventory to support a national rollout, specifying expected increase in customer base and revenue.
A clean tech startup: Needs $10 million to finalize product development and begin manufacturing, with a detailed timeline and expected outcomes for market penetration and sustainability goals.