Platform Exploitation
Live Streams
Hosting live streams or AMA (Ask Me Anything) sessions on social media platforms involves conducting real-time video broadcasts where users can interact with hosts, ask questions, and engage in discussions. These sessions provide an opportunity for the software company to connect with its audience, share insights, address queries, and showcase its products or services in an interactive and engaging manner.
OBJECTIVES
Engagement and interaction: Live streams and AMA sessions aim to foster engagement and interaction between the software company and its audience, allowing users to ask questions, share feedback, and participate in discussions in real time.
Brand visibility and awareness: By conducting live streams on popular social media platforms, the software company can increase its brand visibility and awareness among a wide audience of users who are active on these platforms, extending its reach and exposure.
Thought leadership and expertise: Hosting live streams allows the software company to demonstrate its thought leadership, expertise, and industry knowledge by sharing insights, tips, and best practices related to its products, services, or relevant topics.
Relationship building: Live streams and AMA sessions help build relationships and connections with the audience, as users have the opportunity to interact directly with company representatives, fostering trust, loyalty, and rapport over time.
BENEFITS
Real-time engagement: Live streams enable direct and immediate engagement with the audience, as users can ask questions, leave comments, and interact with hosts in real time, creating a dynamic and interactive experience.
Authenticity and transparency: Live streams convey authenticity and transparency, as they allow company representatives to communicate directly with the audience in an unscripted and informal manner, building trust and credibility.
Audience reach and accessibility: Hosting live streams on social media platforms enables the software company to reach a broad and diverse audience of users who are active on these platforms, regardless of geographical location or time zone.
Content repurposing and amplification: Live streams can be repurposed and amplified through social media posts, blog articles, or email newsletters, extending their reach and impact beyond the live broadcast and providing ongoing value to users.
CHALLENGES
Technical considerations: Hosting live streams requires reliable internet connectivity, audiovisual equipment, and technical expertise to ensure smooth and seamless broadcasting, minimizing disruptions or technical issues during the session.
Audience engagement and moderation: Managing audience engagement and interactions during live streams can be challenging, as hosts need to balance answering questions, addressing comments, and moderating discussions while maintaining focus and momentum.
Content planning and preparation: Planning and preparing content for live streams require careful consideration of topics, themes, and discussion points that will resonate with the audience and provide value, as well as rehearsal and practice to ensure smooth delivery and execution.
Managing expectations and feedback: Addressing user expectations and feedback during live streams requires effective communication and responsiveness from hosts, as they navigate questions, comments, and inquiries from participants in real time.
EFFORT
6
Moderate effort required for planning, promoting, and hosting live streams or AMA sessions, including content preparation, audience engagement, and session moderation
VALUE
8
High value potential for audience engagement, brand visibility, and thought leadership positioning through interactive and real-time sessions hosted on social media platforms
WORKS BEST WITH
B2C, SaaS, B2B
IMPLEMENTATION
Choose platform and format: Select a social media platform that aligns with your audience and objectives for hosting live streams or AMA sessions, such as Facebook Live, Instagram Live, or YouTube Live, and determine the format and structure of the sessions.
Plan content and topics: Identify relevant and engaging topics, themes, or discussion points for the live streams or AMA sessions, considering user interests, industry trends, and company expertise, and develop an outline or agenda for each session.
Promote and announce sessions: Promote upcoming live streams or AMA sessions through social media posts, email newsletters, and website announcements to inform and invite users to participate, providing details such as date, time, platform, and topic.
Prepare hosts and moderators: Ensure hosts and moderators are well-prepared and trained to facilitate live streams or AMA sessions effectively, providing guidance on content delivery, audience engagement, and technical aspects of broadcasting.
Engage with the audience: Encourage audience participation and interaction during live streams or AMA sessions by inviting users to ask questions, leave comments, and share feedback, and actively respond and engage with participants throughout the session.
Monitor and moderate discussions: Monitor audience engagement and discussions during live streams, addressing questions, comments, and inquiries from participants, and moderating discussions to maintain a positive and respectful environment.
Follow up and repurpose content: After the live streams or AMA sessions, follow up with participants through social media posts, blog articles, or email newsletters, summarizing key insights, highlights, or takeaways from the session, and repurpose content for ongoing promotion and amplification.
HOW TO MEASURE
Viewer engagement: Measurement of audience engagement metrics such as viewership, watch time, comments, shares, and reactions during live streams or AMA sessions, indicating overall participation and interest levels.
Audience feedback and sentiment: Assessment of audience feedback, comments, and sentiment expressed during live streams or AMA sessions, including positive and negative feedback, suggestions, and questions, providing insights into user preferences and perceptions.
Follower growth and retention: Tracking of follower growth and retention on social media platforms before and after hosting live streams or AMA sessions, indicating the impact and effectiveness of the sessions in attracting and retaining followers.
REAL-WORLD EXAMPLE
Company: Adobe (B2B/B2C Creative Software)
Implementation:
Adobe hosts live streams on its social media channels, such as Facebook Live and YouTube Live, to showcase creative workflows, tips, and tutorials using its software products, including Photoshop, Illustrator, and Premiere Pro.
The live streams feature Adobe experts and guest artists who demonstrate creative techniques, share design inspiration, and answer questions from the audience in real time, providing valuable insights and resources to users.
Adobe also conducts AMA sessions where users can ask questions, seek advice, and share feedback with Adobe representatives and industry professionals, fostering engagement, learning, and community-building among creative professionals and enthusiasts.
The live streams and AMA sessions help Adobe connect with its audience, showcase its software capabilities, and provide ongoing support and education to users, reinforcing its position as a leading provider of creative software solutions.
Outcome:
Adobe's live streams and AMA sessions on social media platforms enhance user engagement, provide valuable insights, and showcase the capabilities of its creative software products.
Users benefit from real-time demonstrations, expert advice, and interactive discussions, fostering a sense of community and empowering them to unleash their creativity using Adobe's tools.
The sessions contribute to Adobe's brand visibility, thought leadership, and customer loyalty, as they demonstrate the company's commitment to supporting and educating its user base.
Overall, Adobe's live streams and AMA sessions serve as valuable resources for the creative community, driving engagement, advocacy, and loyalty towards its software products.