User Acquisition
Hosting Webinars/Events
Hosting webinars or online events involves conducting live or pre-recorded presentations, demonstrations, or workshops to showcase the features and capabilities of the software to potential users. This strategy allows for interactive engagement, education, and demonstration of value to targeted audiences.
OBJECTIVES
Educate potential users about the software's features, benefits, and use cases.
Demonstrate the software in action to showcase its functionality and capabilities.
Engage with participants through live Q&A sessions, polls, and interactive activities.
Generate leads and sales by offering exclusive discounts, trials, or promotions to webinar attendees.
BENEFITS
Provides a platform for in-depth exploration and demonstration of software features.
Builds trust and credibility by offering valuable insights and expertise.
Facilitates direct engagement and interaction with potential users in real-time.
Generates leads and sales by capturing attendee interest and offering incentives for further engagement.
CHALLENGES
Planning and coordinating logistics for hosting webinars, including content creation, promotion, and technical setup.
Ensuring high-quality audio, video, and presentation delivery during live events.
Encouraging participation and engagement from attendees throughout the webinar.
Following up with attendees post-webinar to nurture leads and encourage further action.
EFFORT
7
Moderate to high effort required for planning, promotion, and execution of webinars
VALUE
8
High value potential for educating, engaging, and converting potential users through interactive demonstrations
WORKS BEST WITH
B2B, B2B2C, SaaS
IMPLEMENTATION
Define the webinar topic, format, and objectives based on the software's key features and target audience interests.
Create compelling presentation slides, demos, and supporting materials to showcase the software effectively.
Choose a webinar platform or software for hosting the event, considering features such as registration, live streaming, and audience engagement tools.
Promote the webinar through various channels, including email marketing, social media, website banners, and partner networks.
Host the webinar, delivering engaging content, demonstrations, and interactive activities to keep attendees interested and involved.
Follow up with attendees post-webinar, providing additional resources, offers, or incentives to encourage further engagement and conversion.
HOW TO MEASURE
Number of webinar registrants and attendees
Engagement metrics such as attendance rate, participation in polls or Q&A, and duration of attendance
Lead generation metrics such as form submissions, trial sign-ups, or demo requests from webinar attendees
Conversion rate of webinar attendees to paying customers or active users
REAL-WORLD EXAMPLE
Company: TechSavvy Software Solutions (B2B)
Implementation:
TechSavvy Software Solutions identified a key feature of their project management software that they wanted to showcase: real-time collaboration and task management.
They created a webinar titled "Boost Team Productivity with Real-Time Collaboration: A Deep Dive into TechSavvy Software" and prepared an engaging presentation highlighting the benefits and use cases of the feature.
TechSavvy promoted the webinar through email newsletters to their subscriber list, social media posts on LinkedIn and Twitter, and targeted ads on relevant industry websites.
During the webinar, TechSavvy's product expert delivered the presentation, demonstrating the software's real-time collaboration features through live demos and case studies.
Attendees were encouraged to participate in polls, ask questions, and interact with the presenter throughout the webinar.
After the webinar, TechSavvy followed up with attendees via email, offering them an extended free trial of the software and personalized demos to further explore its capabilities.
Outcome:
The webinar attracted a large number of registrants and achieved a high attendance rate, indicating strong interest in the topic and the software.
Attendees engaged actively during the webinar, asking questions and expressing interest in learning more about TechSavvy's project management solution.
Several webinar attendees converted into paying customers, while others opted for extended trials or requested personalized demos, demonstrating the effectiveness of the webinar in generating leads and driving sales for TechSavvy Software Solutions.