User Acquisition
Creating Shareable Content
Creating shareable content such as ebooks or whitepapers involves developing valuable and informative resources that address relevant topics or challenges within your industry. These resources are designed to provide insights, solutions, or actionable advice to attract and engage potential leads.
OBJECTIVES
Attract potential leads by offering valuable content that addresses their interests or pain points.
Showcase expertise and thought leadership within your industry or niche.
Drive traffic to your website or landing pages through content sharing and distribution.
Capture leads' contact information through gated content offers, such as email sign-ups or lead forms.
BENEFITS
Positions your brand as a trusted authority and valuable resource for target audiences.
Generates inbound leads through content sharing, referrals, and organic discovery.
Facilitates lead nurturing and relationship building by providing ongoing value and engagement.
Provides opportunities for content repurposing and promotion across multiple channels.
CHALLENGES
Identifying relevant topics or themes that resonate with your target audience.
Creating high-quality, engaging content that adds value and differentiates your brand.
Promoting and distributing content effectively to reach and attract potential leads.
Measuring the impact of content marketing efforts on lead generation and conversion.
EFFORT
6
Moderate effort required for content ideation, creation, promotion, and lead capture
VALUE
8
High value potential for attracting leads, demonstrating expertise, and nurturing relationships through valuable content
WORKS BEST WITH
B2B, B2C, B2B2C, SaaS
IMPLEMENTATION
Conduct research to identify topics, trends, or challenges that are relevant and interesting to your target audience.
Develop comprehensive and well-researched content, such as ebooks or whitepapers, that provide valuable insights, tips, or solutions.
Design visually appealing and professionally formatted content assets that are easy to read and share.
Create landing pages or dedicated webpages to host gated content offers, where visitors can access the content in exchange for their contact information.
Promote the content through various channels, including email newsletters, social media, industry forums, and partner networks.
Monitor engagement metrics, such as downloads, shares, and lead conversions, to measure the effectiveness of your content marketing efforts.
HOW TO MEASURE
Number of downloads or views for content assets (ebooks, whitepapers)
Conversion rate of visitors to leads through gated content offers
Engagement metrics such as shares, likes, comments, and click-through rates on content promotion channels
Lead quality and progression through the sales or marketing funnel
REAL-WORLD EXAMPLE
Company: MarketInsight Marketing Agency (B2B)
Implementation:
MarketInsight Marketing Agency identified a common challenge faced by their target audience: improving lead generation and conversion rates.
They developed an ebook titled "The Ultimate Guide to Lead Generation: Strategies, Tactics, and Best Practices" to address this topic comprehensively.
The ebook covered topics such as lead generation strategies, lead nurturing techniques, and optimizing conversion funnels, providing actionable insights and practical advice.
MarketInsight created a dedicated landing page on their website to host the ebook offer, where visitors could download the resource in exchange for their email address.
They promoted the ebook through email campaigns to their subscriber list, social media posts on LinkedIn and Twitter, and guest blog posts on industry publications.
MarketInsight tracked downloads and lead conversions through their website analytics and CRM system, following up with leads through targeted email nurturing campaigns.
Outcome:
The ebook "The Ultimate Guide to Lead Generation" attracted a significant number of downloads and shares, indicating strong interest from MarketInsight's target audience.
Leads generated through the ebook offer demonstrated high engagement and interest in MarketInsight's services, leading to successful conversions and new client acquisitions.
The ebook's success as a lead magnet reinforced MarketInsight's reputation as a trusted advisor and valuable resource for lead generation and marketing strategies within their industry.