In-Booth Activation Support

Activate your booth with interactive experiences and support systems that keep visitors engaged and create memorable moments tied to your value proposition.

Why it's Important

Increases dwell time and engagement
Reinforces campaign messaging through action
Encourages social sharing and word of mouth
Builds emotional connection with your brand
Drives more qualified lead conversations

How to Implement

Design an interactive experience aligned to your theme (e.g., trivia, games, AR demo)
Ensure staff is trained to facilitate each activation smoothly
Offer incentives or prizes to reward participation
Promote booth activities in pre-event content and signage
Monitor activation flow and adjust for traffic
Capture content (photos, testimonials, feedback) during activations
Set KPIs for participation and lead quality uplift
Review performance daily to refine execution

Available Workshops

Activation Brainstorm Session
Prize & Reward Planning Sprint
Staff Activation Simulation
Booth Signage and Promotion Alignment
Real-Time Feedback Loop Design
Experience Debrief and Iteration Meeting

Deliverables

Activation Playbook
Signage and Visual Guide
Participation Incentive Tracker
Staff Activation Guidelines
Experience Feedback Survey

How to Measure

Activation participation rate
% of leads tied to activation engagement
Social shares and booth mentions
Attendee sentiment feedback
Time spent in booth during activation
Activation-to-MQL conversion rate
Photo or content captures tied to campaign

Real-World Examples

Slack

Created a “Build Your Workflow” wall that allowed attendees to ideate and vote on automation flows.

Asana

Offered an interactive project planning game using physical tokens and prizes.

Mailchimp

Designed a creative “Swag Generator” quiz that tied user answers to brand insights and giveaways.

Get It Right

Keep it simple, fun, and tied to your value prop
Use staff as experience guides, not just bystanders
Design for shareability and crowd flow
Link participation to lead capture actions
Build in flexible timing and traffic pacing

Don't Make These Mistakes

Creating overly complex or confusing experiences
Forgetting to promote the activation ahead of time
Letting activations distract from lead capture goals
Ignoring staff training for smooth delivery
Not capturing data or learnings from engagement

Provided courtesy of Dawn Mallyon, Exhibitor Growth Strategies