DESIGN
Prototyping
Test Prototypes with Users
User testing evaluates how real users interact with the prototype, uncovering usability issues and validating design decisions.
Why it's Important
Confirms that the product meets user needs.
Identifies pain points and confusion early.
Provides actionable insights for improvement.
How to Implement
Recruit Participants: Find users representative of your target audience.
Define Scenarios: Create realistic tasks for users to perform in the prototype.
Observe Interactions: Watch how users navigate and note challenges.
Ask Open Questions: Gather qualitative feedback about the experience.
Refine and Retest: Make adjustments and repeat testing as needed.
Available Workshops
Usability Testing Sessions: Conduct tests to observe user interactions.
Feedback Synthesis Workshop: Organize and analyze insights from tests.
Task Prioritization: Identify the most critical usability issues.
Error Mapping: Document points where users struggle or fail tasks.
Scenario Refinement: Adjust test scenarios based on initial findings.
Deliverables
Usability testing reports.
List of identified issues and potential solutions.
Refined prototypes based on feedback.
How to Measure
Success rates for user task completion.
Frequency of repeated usability issues.
Overall user satisfaction scores.
Real-World Examples
Netflix
User testing of prototypes ensured seamless playback and content discovery.
Google Maps: Early prototypes were tested with users to refine navigation and usability.
Duolingo
Iterative testing helped create intuitive flows for language learning.
Get It Right
Include diverse user groups for testing.
Focus on observing, not guiding, users.
Use clear and measurable testing objectives.
Record sessions for deeper analysis.
Prioritize fixes based on impact and frequency.
Don't Make These Mistakes
Testing only with internal team members.
Failing to create clear task scenarios for users.
Ignoring negative feedback or confusing responses.
Overlooking accessibility considerations.
Rushing to development without addressing usability findings