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DESIGN

Launch Preparation

Prepare Support Materials

Support materials such as documentation, FAQs, tutorials, and customer support resources ensure users have a smooth onboarding and troubleshooting experience.

Why it's Important
  • Reduces user confusion and frustration.

  • Builds trust and confidence in the product.

  • Enables effective self-service and customer support.

How to Implement
  • Create Onboarding Guides: Develop step-by-step tutorials for new users.

  • Write FAQs: Address common questions and concerns.

  • Build Help Center Content: Provide detailed articles and troubleshooting guides.

  • Train Support Teams: Ensure they are equipped to handle inquiries.

  • Design In-App Help: Include tooltips, walkthroughs, or chat support.

Available Workshops
  • Content Planning Workshop: Define key topics for support materials.

  • Support Team Roleplay: Practice handling potential user issues.

  • Onboarding Testing: Observe how users interact with onboarding resources.

  • Feedback Collection: Gather input on help resources from beta users.

  • Iteration Sessions: Refine support materials based on testing feedback.

Deliverables
  • Onboarding guides and tutorials.

  • FAQs and troubleshooting articles.

  • Customer support training materials.

How to Measure
  • Feedback from beta users on support materials.

  • Number of common questions addressed proactively.

  • Support team readiness and confidence.

Real-World Examples

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Dropbox

Created clear onboarding tutorials and an extensive help center.

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Canva

Developed in-app tooltips and video tutorials for new users.

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Zoom

Offered live training sessions and FAQs to guide users during onboarding.

Get It Right
  • Focus on user-friendly language and visuals.

  • Cover common user scenarios comprehensively.

  • Involve support teams in the content creation process.

  • Continuously update materials post-launch.

  • Integrate support resources seamlessly within the product.

Don't Make These Mistakes
  • Using overly technical language in support materials.

  • Skipping testing of onboarding and help resources.

  • Neglecting to update FAQs as new issues arise.

  • Assuming users will find help resources on their own.

  • Failing to train support teams effectively.

Fractional Executives

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