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DESIGN

Prototyping

Iterate Based on Feedback

Iteration involves refining prototypes and designs based on feedback from testing, ensuring the final product meets user needs and expectations.

Why it's Important
  • Improves usability and functionality incrementally.

  • Reduces risk of costly mistakes in development.

  • Aligns the product more closely with user expectations.

How to Implement
  • Review Feedback: Consolidate insights from usability tests and stakeholder input.

  • Prioritize Issues: Focus on high-impact changes that improve core functionality.

  • Update Prototypes: Implement adjustments and test again.

  • Validate Changes: Ensure revisions address identified problems.

  • Repeat as Needed: Continue iterating until usability goals are met.

Available Workshops
Deliverables
  • Updated prototypes addressing key issues.

  • Change logs documenting iterations.

  • New usability testing results.

How to Measure
  • Reduction in usability issues with each iteration.

  • Improved user task completion rates.

  • Positive feedback trends from test participants.

Real-World Examples

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Facebook

Facebook's News Feed: Iterated over multiple prototypes to create a streamlined and engaging user experience.

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Tesla

Regular updates refined touchscreen navigation for optimal driver usability.

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Zoom

Iterative design improvements enhanced reliability and ease of use during video calls.

Get It Right
  • Prioritize changes based on data-driven insights.

  • Keep stakeholders informed of progress.

  • Test every significant iteration with users.

  • Be open to major revisions if needed.

  • Celebrate and document successful updates.

Don't Make These Mistakes
  • Ignoring user feedback or making superficial changes.

  • Overloading the prototype with too many changes at once.

  • Skipping retesting after significant revisions.

  • Letting stakeholder opinions outweigh user data.

  • Treating iteration as a one-time process rather than ongoing.

Fractional Executives

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