DESIGN
Launch Preparation
Finalize the Product
Finalizing the product means polishing all design, functionality, and content elements to ensure everything is cohesive and production-ready.
Why it's Important
Confirms the product is free of major issues before launch.
Ensures alignment between design, development, and business goals.
Provides users with a polished, professional experience.
How to Implement
Conduct Final Reviews: Collaborate with design, development, and QA teams to review every aspect of the product.
Test for Consistency: Check for alignment with the style guide and branding.
Ensure Functionality: Test core features, user flows, and integrations.
Complete Documentation: Finalize all design annotations and developer handoff files.
Approve Changes: Secure stakeholder sign-off on the final product.
Available Workshops
Design Review Sessions: Evaluate all visual and interaction designs for consistency.
Pre-Launch Walkthroughs: Conduct end-to-end testing of the product.
Feedback Retrospectives: Address unresolved issues from earlier testing phases.
Alignment Workshops: Align the team on last-minute changes and priorities.
Stakeholder Sign-Off Meetings: Secure final approvals.
Deliverables
Completed and tested product designs.
Updated documentation and style guides.
Stakeholder sign-off on the final version.
How to Measure
Completion of all outstanding design tasks.
Alignment of product elements with original goals.
Stakeholder and team satisfaction with the final product.
Real-World Examples
Spotify
Finalized seamless music streaming with offline functionality before its global launch.
Tesla
Ensured a polished in-car UI with responsive touchscreen controls for the Model 3.
Netflix
Fine-tuned content recommendations and streaming reliability before expanding internationally.
Get It Right
Review every detail thoroughly.
Test the product in real-world scenarios.
Keep communication open across teams.
Secure approvals from all key stakeholders.
Document final versions for future reference.
Don't Make These Mistakes
Rushing to launch without resolving known issues.
Overlooking inconsistencies in design or functionality.
Ignoring minor problems that could disrupt the user experience.
Failing to conduct final user acceptance testing.
Skipping team alignment before launch.