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DESIGN

Wireframing

Develop Clickable Prototypes

Clickable prototypes simulate basic interactions, allowing teams to test usability and navigation before full development begins.

Why it's Important
  • Validates user flows and interactions early.

  • Identifies usability issues in a low-cost manner.

  • Demonstrates functionality to stakeholders and developers.

How to Implement
  • Choose Tools: Use platforms like Figma, InVision, or Axure for prototyping.

  • Connect Screens: Link wireframes to simulate navigation and interactions.

  • Add Simple Interactions: Include click-through functionality for key flows.

  • Test with Users: Observe users interacting with the prototype to gather feedback.

  • Iterate: Adjust based on usability findings and stakeholder input.

Available Workshops
  • Prototyping Jam: Teams collaborate to create prototypes of different user flows.

  • Usability Testing Sessions: Observe how users interact with prototypes.

  • Stakeholder Demo Days: Present prototypes for feedback and alignment.

  • Interaction Mapping: Define all possible user interactions and map them to screens.

  • Role Reversal Testing: Team members test the prototype pretending to be users.

Deliverables
  • Clickable prototypes with basic interactions.

  • Feedback logs from usability tests.

  • Refined wireframes based on findings.

How to Measure
  • Usability testing success rates.

  • Stakeholder approval of interactions and flows.

  • Reduction in usability issues after iteration.

Real-World Examples

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Facebook

Facebook Messenger: Prototypes validated seamless messaging flows before large-scale development.

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Slack

Slack Onboarding: Clickable prototypes tested how new users navigate initial setup steps.

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Netflix

Netflix Recommendations: Prototypes explored interaction options for selecting personalized content.

Get It Right
  • Ensure prototypes mimic key user tasks.

  • Gather detailed feedback from diverse user groups.

  • Use testing to prioritize improvements.

  • Include edge cases and error scenarios in interactions.

  • Continuously refine based on real-world testing.

Don't Make These Mistakes
  • Overcomplicating prototypes with unnecessary features.

  • Neglecting usability testing before moving forward.

  • Presenting incomplete prototypes to stakeholders.

  • Focusing only on positive flows, ignoring errors.

  • Assuming successful prototypes need no iteration.

Fractional Executives

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