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DESIGN

Wireframing

Design Low-Fidelity Wireframes

Low-fidelity wireframes focus on basic layout and structure, providing a rough blueprint of the product. They emphasize functionality over design details.

Why it's Important
  • Quickly communicates ideas to stakeholders.

  • Encourages iteration without high time or resource costs.

  • Focuses discussions on user flows and functionality.

How to Implement
  • Start with Paper: Sketch wireframes by hand for speed and flexibility.

  • Outline Key Screens: Focus on the most important user interactions first.

  • Simplify Elements: Use boxes, placeholders, and simple shapes to represent content.

  • Use Tools: Move to digital tools like Figma, Sketch, or Adobe XD for refinement.

  • Iterate: Test and refine wireframes based on team feedback and user insights.

Available Workshops
  • Sketching Sprints: Create multiple versions of wireframes quickly to explore ideas.

  • Feedback Loops: Collaborate with teams to critique and refine wireframes.

  • User Walkthroughs: Present wireframes to users to identify potential pain points.

  • Wireframe Redesign Challenge: Team members reimagine a wireframe to find new approaches.

  • Functional Prioritization Workshop: Align on what elements are essential in each wireframe.

Deliverables
  • Initial sketches of key screens.

  • Annotated low-fidelity wireframes.

  • Iteration logs documenting feedback and changes.

How to Measure
  • Stakeholder alignment on wireframe functionality.

  • User feedback on layout clarity and usability.

  • The speed and frequency of iterations before reaching agreement.

Real-World Examples

Cards - Airbnb.jpg

Twitter

Early wireframes prioritized simple navigation and character input limits.

Cards - Airbnb.jpg

YouTube

Focused wireframes ensured that the video player and search functions were prominent and intuitive.

Cards - Airbnb.jpg

Airbnb

Used low-fidelity wireframes to visualize the booking process and iterate on host-user interactions.

Get It Right
  • Focus on simplicity and functionality over aesthetics.

  • Involve users and stakeholders in early feedback.

  • Keep wireframes flexible to adapt to new ideas.

  • Clearly annotate design intentions and interactions.

  • Iterate often to refine usability.

Don't Make These Mistakes
  • Jumping to high-fidelity designs too early.

  • Overloading wireframes with unnecessary detail.

  • Ignoring feedback from users or stakeholders.

  • Focusing solely on one user flow or use case.

  • Skipping annotations, making wireframes unclear to others.

Fractional Executives

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