Conduct Pre-Launch Testing

Pre-launch testing involves verifying that the product performs reliably in real-world scenarios, focusing on usability, performance, and accessibility.

Why it's Important

Identifies critical issues that may have been missed earlier.
Ensures the product works as intended for diverse users.
Builds confidence among stakeholders and the team.

How to Implement

Simulate Real Usage: Test the product under conditions similar to actual user scenarios.
Test Across Devices: Ensure compatibility with various devices, operating systems, and browsers.
Conduct Load Testing: Check the product’s performance under high user traffic.
Accessibility Testing: Validate that the product is accessible to users with disabilities.
Collect Beta Feedback: Release a beta version to a small user group for real-world insights.

Available Workshops

Real-World Simulation: Test the product in different environments (e.g., low bandwidth).
Beta Feedback Sessions: Analyze feedback from early users.
Accessibility Audits: Validate compliance with accessibility standards.
Performance Stress Testing: Simulate high user traffic scenarios.
Error Path Testing: Evaluate how the product handles unexpected user behavior.

Deliverables

Testing reports highlighting issues and resolutions.
Beta user feedback summary.
Updated designs and features based on pre-launch findings.

How to Measure

Number of resolved pre-launch issues.
Feedback from beta users.
Performance metrics under simulated load conditions.

Real-World Examples

Uber

Pre-launch testing ensured its app worked across various devices and regions.

Google

Google Chrome: Beta testing provided critical feedback for optimization before public release.

Slack

Stress-tested its infrastructure to handle large-scale user adoption.

Get It Right

Test with diverse devices and user groups.
Focus on edge cases and error handling.
Incorporate beta user feedback into iterations.
Document and resolve all critical issues before launch.
Validate accessibility across all features.

Don't Make These Mistakes

Overlooking device compatibility testing.
Ignoring performance under heavy load conditions.
Launching without fixing critical accessibility issues.
Relying only on internal team testing.
Skipping documentation of pre-launch findings.