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DESIGN

Information Architecture

Build Sitemaps

A sitemap is a visual representation of your product’s structure, showing how pages and features are interconnected. It provides a blueprint for navigation and design.

Why it's Important
  • Helps teams visualize the overall structure.

  • Guides design and development decisions.

  • Ensures logical connections between sections.

How to Implement
  • List Content: Inventory all product pages or sections.

  • Organize by Hierarchy: Group and prioritize content based on user and business needs.

  • Draft Visual Sitemap: Use tools like Lucidchart or Miro to create a visual map.

  • Iterate with Feedback: Refine the sitemap based on team and user input.

  • Validate with Users: Test navigation flows to confirm usability.

Available Workshops
  • Content Inventory Sessions: Document and categorize all product content.

  • Sitemap Co-Creation: Build initial drafts collaboratively with team members.

  • Navigation Testing: Validate the sitemap with clickable prototypes.

  • Feedback Roundtables: Gather stakeholder input on structure and layout.

  • User Testing: Observe how users interpret the sitemap.

Deliverables
  • Finalized sitemap diagram.

  • Documentation of connections between content.

  • User-tested navigation structure.

How to Measure
  • Success rates in navigation tests.

  • Stakeholder approval of the sitemap.

  • Clarity of connections in the visual map.

Real-World Examples

Cards - Airbnb.jpg

Google

Clear navigation hierarchy ensures users can easily find apps, tools, and support.

Cards - Airbnb.jpg

LinkedIn

A well-organized sitemap categorizes features like Jobs, Learning, and Networking.

Cards - Airbnb.jpg

Dropbox

Maintains a simple structure for quick access to key functionalities.

Get It Right
  • Keep the sitemap clear and uncluttered.

  • Collaborate with cross-functional teams.

  • Align the sitemap with user personas and flows.

  • Test it thoroughly with real users.

  • Iterate based on findings.

Don't Make These Mistakes
  • Skipping validation with users.

  • Overcomplicating the structure.

  • Assuming users will "figure it out."

  • Creating silos in navigation without cross-links.

  • Neglecting updates as content evolves.

Fractional Executives

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