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DESIGN

Prototyping

Build Interactive Prototypes

Interactive prototypes simulate the functionality and navigation of a product, enabling teams and users to explore design ideas in a tangible way.

Why it's Important
  • Validates user flows and interactions.

  • Identifies design flaws before development.

  • Aligns stakeholders by demonstrating how the product will function.

How to Implement
  • Choose Tools: Use platforms like Figma, InVision, Axure, or Adobe XD for building prototypes.

  • Link Screens: Connect wireframes to replicate navigation and actions.

  • Define Interactions: Add hover effects, transitions, and click-through features.

  • Focus on Key Flows: Prototype the most critical user journeys first.

  • Test Iteratively: Conduct usability tests and refine the prototype based on findings.

Available Workshops
  • Prototyping Sprints: Build and iterate prototypes in short collaborative sessions.

  • User Flow Validation: Test prototypes against the original user flows.

  • Stakeholder Reviews: Present prototypes to gather alignment and approval.

  • Scenario Walkthroughs: Simulate real user scenarios to validate functionality.

  • Feedback Rounds: Host sessions to gather input from diverse teams.

Deliverables
  • Clickable prototype with core interactions.

  • Interaction documentation for development.

  • Feedback logs from testing sessions.

How to Measure
  • Task completion success rates during testing.

  • Stakeholder alignment on prototype functionality.

  • Reduction of usability issues after iterations.

Real-World Examples

Cards - Airbnb.jpg

Slack

Used prototypes to test collaboration workflows and refine user interface elements.

Cards - Airbnb.jpg

Spotify

Built interactive prototypes to validate playlist creation and discovery features.

Cards - Airbnb.jpg

Airbnb

Prototypes tested how users navigate listings, book accommodations, and communicate with hosts.

Get It Right
  • Focus prototypes on solving identified user problems.

  • Keep interactions simple and realistic.

  • Test with a variety of users, including edge cases.

  • Document and share feedback with the team.

  • Iterate prototypes based on usability findings.

Don't Make These Mistakes
  • Overcomplicating prototypes with unnecessary details.

  • Skipping user testing.

  • Assuming a functional prototype means no further iteration is needed.

  • Using tools unfamiliar to the team, causing delays.

  • Ignoring stakeholder input during the process.

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