Website & Product Analytics Tools

You don’t need a data science team to track how users engage with your site or product. This section helps you choose lightweight, founder-friendly tools for behavior tracking and engagement insights.

Why it's Important

Reveals how users are actually using your product.
Helps identify drop-offs and friction points.
Validates marketing efforts by tracking conversion paths.
Powers onboarding improvements.
Makes testing and iteration faster and more targeted.

How to Implement

Set up GA4 for basic traffic, source, and funnel data.
Add event tracking using Mixpanel or Amplitude (signup, click, action).
Connect product analytics to onboarding flows and feature usage.
Use screen recordings or heatmaps (Hotjar, FullStory) to observe UX issues.
Track conversions by source (e.g., email, social, organic).
Regularly review events to ensure they reflect actual behaviors.
Build segments (e.g., new users, active users, churn risk) for deeper insight.

Available Workshops

Event Mapping Workshop: Define what behaviors to track (signup, click).
Conversion Funnel Review: Analyze drop-off points.
Session Replay Deep Dive: Watch 10 sessions and log friction points.
Behavior Tagging Sprint: Label key user actions by intent (explore, convert).
Dashboard Design Jam: Build your first “engagement at a glance” report.
Segmentation Drill: Create and name 3 high-value user segments.

Deliverables

Installed and configured GA4 and Mixpanel/Amplitude.
Behavior tracking plan (events, labels, segments).
Conversion funnel report for onboarding or checkout.
Heatmap/screen recording repository.
Engagement dashboard view shared weekly.

How to Measure

% of user events tracked vs. plan.
Conversion rates by funnel step.
Time to activate (e.g., from signup to “aha” moment).
Drop-off reasons identified and addressed.
Dashboard usage by team members.

Real-World Examples

Miro

Used product analytics to pinpoint when collaboration clicks for new users.

Airtable

Monitored onboarding usage to reduce time-to-value.

Gusto

Leveraged screen recordings to improve small-biz onboarding.

Get It Right

Track only what you’ll act on.
Use screen recordings to support numbers.
Define your “aha” moment and measure toward it.
Segment users to personalize insights.
Review weekly as part of growth meetings.

Don't Make These Mistakes

Tracking too many meaningless events.
Forgetting to validate that events are firing.
Relying only on pageviews or vanity metrics.
Not integrating with your CRM or marketing tools.
Ignoring user behavior post-signup.