Website Content
Press Releases
Press releases are official statements issued to media outlets and the public to announce significant news or events related to a company. They are used to garner media coverage and public attention for new product launches, company milestones, partnerships, events, and other noteworthy developments.
IMPLEMENTATION
Identify Newsworthy Information: Determine what significant news or event you want to announce, such as a product launch, new partnership, or company milestone.
Write the Press Release: Craft a concise and compelling press release that includes a strong headline, a clear and informative lead paragraph, supporting details, quotes from company representatives, and contact information.
Format Properly: Follow standard press release format guidelines, including dateline, headline, subheadline, body, boilerplate (company description), and contact information.
Include Multimedia: Add relevant images, videos, and links to enhance the press release.
Distribute to Media Outlets: Send the press release to relevant journalists, bloggers, and media outlets. Use press release distribution services if needed.
Publish on Company Channels: Post the press release on your company website, social media, and email newsletters.
Follow Up: Reach out to media contacts to ensure they received the press release and offer additional information or interviews.
Monitor Coverage: Track media coverage and public response to the press release using media monitoring tools.
STRATEGY RATING
SCORE
18
Press releases are relatively low-cost and require moderate expertise and time. They offer moderate engagement and low interactivity, with short-lived relevance.
RATING 1-5, 5 BEING THE BEST
3
Expertise
Moderate expertise required for writing and media relations.
4
Cost
Relatively low cost, mainly involving writing and distribution efforts
4
Time
Requires less time compared to more comprehensive content like white papers or e-books.
3
Engagement
Moderate engagement potential, depending on media coverage and public interest.
2
Longevity
Low interactivity; mainly static content with potential for links and multimedia.
2
Interactivity
Low interactivity; mainly static content with potential for links and multimedia.
QUESTIONS TO ASK
Is the news or event truly newsworthy and of interest to our target audience?
Have we crafted a compelling and clear press release?
Which media outlets and journalists should receive our press release?
How will we measure the success and impact of the press release?
What multimedia elements can we include to enhance the press release?
HOW TO MEASURE
Media Coverage: Number of articles, mentions, and features in media outlets.
Reach: Total audience reach through media coverage and social media shares.
Engagement: Interaction metrics such as likes, shares, comments, and website traffic resulting from the press release.
Lead Generation: Number of leads or inquiries generated from the press release.
Brand Sentiment: Public perception and sentiment analysis based on the press release coverage.
EXAMPLE
Company: Apple
Implementation: Apple issued a press release announcing the launch of a new iPhone model. The release included key features, specifications, quotes from executives, and high-quality images of the product.
Outcome: The press release garnered extensive media coverage, driving significant public interest and pre-orders for the new iPhone. It was widely shared on social media and featured in major publications, showcasing Apple's ability to generate buzz through well-crafted press releases.
By leveraging press releases, Apple effectively engages media and the public, creating anticipation and driving interest in their new products, demonstrating the effectiveness of this content marketing strategy.