Social Media
Polls and Surveys
Polls and surveys are interactive tools used to gather opinions, feedback, and data from your audience. They can be implemented on social media, your website, or via email to engage users and collect valuable insights. Polls usually involve a single question with predefined answers, while surveys can have multiple questions and more detailed responses.
IMPLEMENTATION
Define Objectives: Determine what you want to learn from your audience and how the data will be used.
Choose the Platform: Select the appropriate platform for your poll or survey (e.g., social media, SurveyMonkey, Google Forms, Typeform).
Create Questions: Develop clear and concise questions that align with your objectives. Include a mix of multiple-choice, rating scales, and open-ended questions if conducting a survey.
Design the Poll/Survey: Ensure the design is user-friendly and visually appealing. Keep it short and engaging to encourage participation.
Promote: Share the poll or survey on your social media channels, website, or through email. Use engaging visuals and copy to attract participants.
Collect Responses: Monitor responses in real-time and engage with participants if necessary. Ensure data privacy and confidentiality.
Analyze Results: Analyze the collected data to extract insights and trends. Use this information to inform your business decisions and strategies.
Share Findings: Share the results with your audience if appropriate, showing how their input is valued and utilized.
STRATEGY RATING
SCORE
24
Polls and surveys are cost-effective, require basic expertise, and are moderately time-consuming. They offer high engagement and interactivity, though their longevity is limited to the duration of the data collection period.
RATING 1-5, 5 BEING THE BEST
4
Expertise
Requires basic skills in question design and data analysis.
5
Cost
Low cost, often using free or inexpensive tools.
4
Time
Moderate time investment for creating, promoting, and analyzing.
4
Engagement
High engagement due to interactive nature.
2
Longevity
High interactivity as participants actively engage by providing responses.
5
Interactivity
High interactivity as participants actively engage by providing responses.
QUESTIONS TO ASK
What specific information or insights are we seeking from our audience?
Which platform will best reach our target audience and encourage participation?
How can we design the poll or survey to be engaging and easy to complete?
What will we do with the data collected from the poll or survey?
How will we measure the success and effectiveness of the poll or survey?
HOW TO MEASURE
Response Rate: Measure the percentage of your audience that participates in the poll or survey.
Engagement: Track likes, shares, comments, and other interactions with the poll or survey.
Completion Rate: Monitor the percentage of participants who complete the survey if it's longer or more detailed.
Qualitative Feedback: Analyze open-ended responses for detailed insights and sentiments.
Impact on Strategy: Assess how the collected data influences your decisions and strategies.
EXAMPLE
Company: Airbnb
Implementation: Airbnb regularly uses surveys to gather feedback from both hosts and guests. They send out surveys via email after a stay is completed, asking about the experience, satisfaction levels, and suggestions for improvement. These surveys are designed to be short, easy to complete, and visually appealing.
Outcome: Airbnb’s surveys help them collect valuable feedback that is used to improve their platform and services. The insights gained from these surveys lead to better customer experiences and inform strategic decisions. The interactive nature of surveys also strengthens the relationship between Airbnb and its users, demonstrating that their opinions are valued.
By utilizing surveys, Airbnb effectively engages their audience, gathers actionable insights, and continuously enhances their service offerings, contributing to their overall success.