Website Content
Opinion Pieces
Opinion pieces are articles where the author shares their thoughts, insights, and perspectives on industry-related topics. These pieces can address trends, challenges, innovations, or any relevant issue, offering a unique viewpoint. Opinion pieces establish thought leadership, spark discussions, and engage readers with compelling arguments and ideas.
IMPLEMENTATION
Identify Relevant Topics: Choose topics that are timely, relevant, and resonate with your audience.
Research Thoroughly: Back up your opinions with data, examples, and credible sources to strengthen your arguments.
Develop a Unique Angle: Offer a fresh perspective or a unique take on the topic to differentiate your piece.
Write Authentically: Use a clear, confident, and authentic voice to convey your thoughts and engage readers.
Edit and Refine: Ensure the article is well-organized, concise, and free of errors.
Publish: Post the opinion piece on your blog, website, or relevant industry platforms.
Promote: Share the article through social media, email newsletters, and other marketing channels.
Engage with Readers: Encourage comments and discussions to build a community around your viewpoints.
Follow Up: Monitor feedback and consider writing follow-up pieces based on reader responses and ongoing developments.
STRATEGY RATING
SCORE
21
Opinion pieces score high on engagement and interactivity due to their thought-provoking nature. They require industry expertise and strong writing skills but are generally cost-effective. Their longevity is enhanced by evergreen relevance, making them a valuable content marketing strategy.
RATING 1-5, 5 BEING THE BEST
2
Expertise
Requires strong writing skills and industry expertise.
4
Cost
Generally low cost, primarily involves research and writing.
3
Time
Moderate time investment for research, writing, and editing.
4
Engagement
High potential for engagement if the content is thought-provoking and relevant.
4
Longevity
High interactivity through comments, discussions, and social sharing.
4
Interactivity
High interactivity through comments, discussions, and social sharing.
QUESTIONS TO ASK
Do we have thought leaders who can provide insightful and engaging opinions?
Can we back up our opinions with credible data and examples?
Do we have a platform to publish and promote opinion pieces effectively?
Will our audience find value in our perspectives and engage with them?
How will we measure the impact of our opinion pieces on our audience and brand?
HOW TO MEASURE
Traffic: Measure page views and unique visitors to your opinion pieces.
Engagement: Track time on page, bounce rate, comments, and social shares.
Lead Generation: Monitor conversions resulting from engagement with the opinion piece.
SEO Performance: Analyze keyword rankings, organic traffic, and backlinks.
Audience Sentiment: Assess feedback and sentiment from comments and social media discussions.
EXAMPLE
Company: Gartner
Implementation: Gartner regularly publishes opinion pieces from their analysts, covering a wide range of topics related to technology and business trends. These articles provide insights, predictions, and analysis, backed by research and data.
Outcome: Gartner’s opinion pieces position them as industry thought leaders, attracting a large audience of business and technology professionals. The articles generate significant engagement through comments, discussions, and social shares. Gartner’s perspectives influence industry conversations and help shape market trends, reinforcing their authority and brand reputation.
By sharing expert opinions and insights, Gartner effectively engages their audience, supports their thought leadership goals, and drives ongoing interest in their research and analysis.