Social Media
Live Tweeting Events
Live tweeting events involve posting real-time updates, insights, and reactions on Twitter during a live event. This can include conferences, webinars, product launches, industry meetings, or any significant event relevant to your audience. Live tweeting helps engage your audience, increase visibility, and provide real-time commentary on the event.
IMPLEMENTATION
Select the Event: Choose an event that is relevant to your audience and aligns with your brand.
Prepare in Advance: Research the event, including key speakers, sessions, and topics. Draft some initial tweets and prepare graphics or media to share.
Create a Hashtag: Use the official event hashtag or create a unique hashtag for your live-tweeting session.
Promote Ahead of Time: Let your audience know you'll be live-tweeting and encourage them to follow along.
Engage During the Event: Tweet key takeaways, quotes, and insights in real-time. Use multimedia like images, GIFs, and videos to enhance your tweets.
Interact with Followers: Respond to comments, retweet relevant content, and engage with other attendees' tweets.
Post-Event Follow-Up: Summarize the event highlights in a follow-up thread or blog post and continue the conversation with your audience.
Analyze Performance: Review engagement metrics to evaluate the success of your live-tweeting efforts.
STRATEGY RATING
SCORE
21
Live tweeting events are cost-effective and offer high engagement and interactivity. They require moderate expertise and time but have limited longevity due to their event-specific nature.
RATING 1-5, 5 BEING THE BEST
3
Expertise
Moderate expertise in social media management and real-time content creation.
5
Cost
Low cost, primarily involving time and effort rather than financial investment.
3
Time
Moderate time investment during the event, with some preparation needed beforehand.
4
Engagement
High engagement, as live tweeting fosters real-time interaction.
2
Longevity
High interactivity, allowing for direct engagement with the audience and other event attendees.
4
Interactivity
High interactivity, allowing for direct engagement with the audience and other event attendees.
QUESTIONS TO ASK
Is the event relevant and interesting to our target audience?
Do we have the resources and bandwidth to live-tweet effectively?
What are the key messages and goals for our live-tweeting session?
How will we measure the success of our live-tweeting efforts?
What tools and platforms will we use to monitor and engage during the event?
HOW TO MEASURE
Tweet Engagement: Number of likes, retweets, replies, and shares.
Hashtag Performance: Number of times the hashtag was used and its reach.
Follower Growth: Increase in your Twitter followers during and after the event.
Impressions: Number of times your tweets were seen.
Mentions: Number of times your brand or handle was mentioned during the event.
Sentiment Analysis: The overall tone of interactions with your tweets.
EXAMPLE
Company: HubSpot
Implementation: HubSpot regularly live-tweets from its annual INBOUND conference. They share key takeaways, quotes from speakers, and behind-the-scenes content, using the event hashtag to engage with attendees and followers.
Outcome: HubSpot’s live-tweeting efforts helped increase their visibility and engagement during the event. They attracted new followers, fostered real-time conversations, and reinforced their position as industry thought leaders. The real-time updates and interactions provided value to those attending the event as well as those following along remotely.
By leveraging live tweeting, HubSpot effectively engaged their audience and extended the reach of their event coverage, demonstrating the effectiveness of this content marketing strategy.