Website Content
Listicles
Listicles are articles formatted as lists, often featuring tips, facts, trends, or resources related to a specific topic. They are easy to read, shareable, and can cover a wide range of subjects. Listicles are popular for their digestible format and ability to convey information quickly and engagingly.
IMPLEMENTATION
Choose a Topic: Select a topic relevant to your audience that can be broken down into a list format.
Research: Gather information, tips, or facts to include in your listicle.
Organize: Arrange the list items logically, ensuring each point adds value.
Write and Format: Write clear and concise descriptions for each list item. Use headings, subheadings, and bullet points for readability.
Add Visuals: Incorporate images, graphics, or videos to enhance the content and break up text.
Publish: Post the listicle on your blog or website.
Promote: Share the listicle through social media, email newsletters, and other marketing channels.
Engage with Readers: Encourage comments and feedback to foster engagement.
Update: Periodically review and update the listicle to keep it current and relevant.
STRATEGY RATING
SCORE
24
Listicles are cost-effective, quick to produce, and require moderate expertise. They are highly engaging and interactive due to their easy-to-read format and can remain relevant over time, making them a valuable content marketing strategy.
RATING 1-5, 5 BEING THE BEST
4
Expertise
Requires good writing and research skills.
4
Cost
Generally low cost, primarily involves writing and visuals.
4
Time
Relatively quick to produce compared to other content types.
4
Engagement
High potential for engagement due to the digestible format.
4
Longevity
High interactivity through comments and social sharing.
4
Interactivity
High interactivity through comments and social sharing.
QUESTIONS TO ASK
Do we have topics that can be effectively presented in a list format?
Can we provide valuable and interesting content for each list item?
Do we have the resources to create high-quality visuals to accompany the listicle?
Will our audience find value in the listicle and engage with it?
How will we promote the listicle to maximize its reach and impact?
HOW TO MEASURE
Traffic: Track page views and unique visitors to the listicle.
Engagement: Measure time on page, bounce rate, comments, and social shares.
Lead Generation: Monitor form submissions, sign-ups, and other conversions resulting from the listicle.
SEO Performance: Analyze keyword rankings, organic traffic, and backlinks.
Referral Traffic: Track traffic from other websites that reference or link to your listicle.
EXAMPLE
Company: BuzzFeed
Implementation: BuzzFeed is renowned for its listicles, covering topics ranging from entertainment to lifestyle tips. Their listicles are often humorous, visually appealing, and shareable, drawing in a wide audience.
Outcome: BuzzFeed’s listicles drive significant traffic and engagement, becoming a staple of their content strategy. The easy-to-digest format and relatable content make their articles highly shareable on social media, increasing their reach and brand visibility. BuzzFeed’s ability to consistently produce popular listicles has solidified their reputation and helped them grow a massive, loyal audience.
By leveraging listicles, BuzzFeed effectively engages their audience, supports their content marketing goals, and enhances their online presence.