Website Content
Interviews with Experts
Interviews with experts involve discussing industry-related topics with recognized authorities or thought leaders. These interviews provide valuable insights, showcase expertise, and build credibility. They can be conducted in various formats, including text, video, or audio, and can be published on blogs, podcasts, or video channels.
IMPLEMENTATION
Identify Experts: Find thought leaders and experts in your industry who can provide valuable insights.
Reach Out: Contact the experts and request an interview, explaining the purpose and potential benefits.
Prepare Questions: Develop thoughtful, open-ended questions that will elicit detailed and informative responses.
Conduct the Interview: Schedule and conduct the interview, either in person, via video call, or through written correspondence.
Edit and Format: Edit the interview for clarity and flow. Add introductions, conclusions, and any necessary context.
Add Visuals: Incorporate relevant images, graphics, or video clips to enhance the content.
Publish: Post the interview on your blog, podcast, or video channel.
Promote: Share the interview through social media, email newsletters, and other marketing channels.
Engage with Audience: Encourage comments and discussions to engage with your audience and gather feedback.
STRATEGY RATING
SCORE
21
Interviews with experts are moderately costly and time-intensive but offer high engagement and interactivity. They require interviewing skills and industry knowledge, and their longevity benefits from the timeless value of expert insights.
RATING 1-5, 5 BEING THE BEST
3
Expertise
Requires interviewing skills and industry knowledge.
3
Cost
Moderate cost, may involve compensating experts or production costs.
3
Time
Moderate time investment for scheduling, conducting, and editing the interview.
4
Engagement
High potential for engagement due to valuable insights from experts.
4
Longevity
High interactivity through comments, discussions, and social sharing.
4
Interactivity
High interactivity through comments, discussions, and social sharing.
QUESTIONS TO ASK
Do we have access to industry experts willing to participate?
Can we provide value to our audience through these expert insights?
Do we have the resources to conduct and produce high-quality interviews?
Will our audience find interviews with experts engaging and informative?
How will we measure the impact and success of our interviews?
HOW TO MEASURE
Traffic: Track page views, unique visitors, and video views.
Engagement: Measure time on page, watch time, bounce rate, comments, and social shares.
Lead Generation: Monitor conversions resulting from the interview content.
SEO Performance: Analyze keyword rankings, organic traffic, and backlinks.
Audience Sentiment: Assess feedback and sentiment from comments and social media discussions.
EXAMPLE
Company: Forbes
Implementation: Forbes frequently publishes interviews with business leaders, entrepreneurs, and industry experts. These interviews are available in text, video, and podcast formats, providing valuable insights and advice to their audience.
Outcome: Forbes' interviews attract significant traffic and engagement, bolstering their reputation as a leading source of business insights. The interviews generate discussions, shares, and backlinks, enhancing their SEO performance. By consistently featuring expert opinions, Forbes maintains authority in their field and offers readers valuable, evergreen content.
By conducting and sharing expert interviews, Forbes effectively engages their audience, reinforces their thought leadership, and supports their content marketing goals.