Interactive Content
Interactive Infographics
Interactive infographics combine visual storytelling with user interaction, allowing users to engage with data through clicks, hovers, and other actions. They present complex information in an easily digestible and visually appealing format, enhancing user engagement and understanding.
IMPLEMENTATION
Define Objectives: Determine the goal of the infographic (e.g., explain a concept, showcase data, tell a story).
Choose a Topic: Select a relevant topic that aligns with your brand and interests your audience.
Gather Data: Collect accurate and relevant data to include in the infographic.
Create a Storyboard: Plan the layout and flow of information to ensure a logical and engaging narrative.
Design the Infographic: Use design tools (e.g., Adobe Illustrator, Canva) to create visually appealing graphics. Incorporate interactive elements such as clickable areas, animations, and hover effects.
Develop the Interactivity: Use web development tools (e.g., HTML, CSS, JavaScript) or interactive infographic platforms (e.g., Infogram, Visme) to add interactive features.
Embed on Website: Integrate the interactive infographic into your website or landing page.
Promote the Infographic: Share it through social media, email newsletters, and other marketing channels to drive traffic.
Monitor Engagement: Use analytics tools to track user interaction and engagement with the infographic.
STRATEGY RATING
SCORE
21
Interactive infographics involve moderate costs but require high expertise and time to create. They offer high engagement, longevity, and interactivity, making them effective tools for capturing and retaining user interest.
RATING 1-5, 5 BEING THE BEST
2
Expertise
Requires high expertise in design, data visualization, and web development.
3
Cost
Moderate cost for design and development.
2
Time
Significant time investment for planning, designing, and developing the infographic.
5
Engagement
High engagement potential due to the interactive nature.
4
Longevity
High interactivity as users actively engage with the content.
5
Interactivity
High interactivity as users actively engage with the content.
QUESTIONS TO ASK
What is the primary objective of the infographic?
What topic will be most engaging and relevant to our target audience?
How can we design the infographic to be both visually appealing and interactive?
What tools and platforms will we use to create and host the infographic?
How will we measure the success and effectiveness of the infographic?
HOW TO MEASURE
Engagement Rate: Interaction metrics such as clicks, hovers, and time spent on the infographic.
Share Rate: Number of times the infographic is shared on social media or other platforms.
Traffic: Number of visitors to the page hosting the infographic.
Lead Generation: Number of leads captured if the infographic includes a call-to-action or lead capture form.
User Feedback: Comments and ratings from users about the infographic’s effectiveness and appeal.
EXAMPLE
Company: National Geographic
Implementation: National Geographic frequently uses interactive infographics to present complex geographical and environmental data. For example, an interactive infographic on climate change allows users to explore data through clickable maps, hover effects, and animations.
Outcome: The interactive infographics drive high user engagement and are widely shared on social media, increasing traffic to National Geographic’s website. They also enhance user understanding of complex topics, establishing National Geographic as a trusted source of information.
By leveraging interactive infographics, National Geographic effectively engages users, captures leads, and presents data in a compelling way, demonstrating the effectiveness of this content marketing strategy.