Social Media
Infographics
Infographics are visual representations of information, data, or knowledge intended to present complex information quickly and clearly. They combine text, images, and design elements to convey information in an engaging and easy-to-understand format. Infographics can be used for educational purposes, to simplify data, or to illustrate processes and trends.
IMPLEMENTATION
Identify the Topic: Choose a topic that is relevant to your audience and aligns with your content goals. Ensure the topic benefits from visual representation.
Conduct Research: Gather all necessary data, statistics, and information. Ensure the data is accurate and up-to-date.
Plan the Structure: Outline the flow and structure of your infographic, deciding what information to include and how to present it visually.
Design the Infographic: Use graphic design tools (like Canva, Piktochart, or Adobe Illustrator) to create the infographic. Focus on clarity, readability, and visual appeal.
Include Branding: Add your company's logo, colors, and website to the infographic for brand recognition.
Publish and Promote: Share the infographic on your website, blog, and social media platforms. Use SEO techniques to optimize the infographic for search engines.
Engage with the Audience: Encourage sharing and discussion around the infographic. Monitor feedback and respond to comments.
STRATEGY RATING
SCORE
19
Infographics require a moderate investment in time, cost, and expertise but offer high engagement and longevity. They are highly shareable, making them effective for reaching a broad audience, though they are less interactive than other content types.
RATING 1-5, 5 BEING THE BEST
3
Expertise
Requires design skills and the ability to simplify complex information.
3
Cost
Moderate cost, involves design tools and potentially hiring designers.
3
Time
Moderate time investment for research, design, and promotion.
4
Engagement
High potential for engagement due to visual appeal and shareability.
4
Longevity
Low interactivity as infographics are primarily for passive consumption.
2
Interactivity
Low interactivity as infographics are primarily for passive consumption.
QUESTIONS TO ASK
Is the topic suitable for visual representation?
Do we have accurate and compelling data to include in the infographic?
Do we have the resources and tools to create a professional and visually appealing design?
How will we promote the infographic to reach our target audience?
How will we measure the success and impact of our infographic?
HOW TO MEASURE
Engagement: Track likes, shares, comments, and views on the infographic.
Reach: Measure the spread of the infographic across social media and other platforms.
Website Traffic: Monitor the increase in website traffic from infographic shares and embeds.
Backlinks: Track the number of backlinks generated by other sites embedding your infographic.
Lead Generation: Measure conversions such as downloads, sign-ups, or other actions taken after viewing the infographic.
EXAMPLE
Company: HubSpot
Implementation: HubSpot regularly creates and shares infographics on various marketing topics. They use their in-house design team and tools like Canva to develop visually appealing and informative infographics. These infographics are published on their blog and shared across social media platforms.
Outcome: HubSpot’s infographics generate significant engagement, attracting shares and backlinks from other websites. The visual format helps simplify complex marketing concepts, making them accessible to a wider audience. HubSpot also uses SEO techniques to ensure their infographics rank well in search engines, driving continuous traffic to their site.
By consistently creating and sharing high-quality infographics, HubSpot effectively educates their audience, boosts engagement, and enhances their content marketing strategy. The infographics also contribute to HubSpot’s authority in the marketing industry, helping to attract and retain customers.