Website Content
Industry News
Industry news involves sharing the latest updates, trends, and developments within your industry. This type of content keeps your audience informed and positions your company as a thought leader. It can include analysis, commentary, and the implications of the news on your industry or business.
IMPLEMENTATION
Stay Informed: Follow relevant news sources, industry publications, and social media channels to stay updated on the latest developments.
Select Newsworthy Topics: Choose topics that are relevant and of interest to your audience.
Provide Analysis: Go beyond simply reporting the news by offering analysis, insights, and your company’s perspective on the implications.
Write and Publish: Create well-written articles that provide valuable information and publish them on your blog or website.
Promote: Share your industry news articles through email newsletters, social media, and other marketing channels.
Engage with Readers: Encourage comments and discussions to engage with your audience and gather feedback.
Update Regularly: Keep your industry news section current with frequent updates.
STRATEGY RATING
SCORE
20
Industry news content is cost-effective and moderately engaging. It requires a good understanding of the industry and consistent effort to stay updated. While the longevity is lower due to the time-sensitive nature, timely and relevant news can drive significant traffic and engagement.
RATING 1-5, 5 BEING THE BEST
3
Expertise
Requires good writing and analytical skills.
4
Cost
Generally low cost, primarily involves research and writing.
3
Time
Moderate time investment for research, writing, and staying updated.
4
Engagement
High potential for engagement if the news is relevant and timely.
3
Longevity
Moderate interactivity through comments and social sharing.
3
Interactivity
Moderate interactivity through comments and social sharing.
QUESTIONS TO ASK
Do we have access to reliable sources of industry news?
Can we provide valuable insights and analysis beyond the basic news?
Do we have the resources to create and publish timely news updates?
Will our audience find industry news relevant and useful?
How will we promote our news articles to reach a wider audience?
HOW TO MEASURE
Traffic: Measure page views and unique visitors to your industry news articles.
Engagement: Track time on page, bounce rate, comments, and social shares.
Lead Generation: Monitor conversions resulting from your news content.
SEO Performance: Analyze keyword rankings, organic traffic, and backlinks.
Referral Traffic: Track traffic from other websites that reference or link to your news content.
EXAMPLE
Company: TechCrunch
Implementation: TechCrunch regularly publishes industry news related to technology, startups, and venture capital. They stay updated with the latest developments, offer in-depth analysis, and provide insights into the implications of the news. They also promote their articles through social media and email newsletters.
Outcome: TechCrunch has become a go-to source for technology news, attracting a large and engaged audience. Their timely and insightful news articles drive significant traffic to their website, generate discussions, and position them as industry leaders. By consistently delivering valuable news content, TechCrunch has built a strong brand and loyal readership.
By offering timely updates and expert analysis, TechCrunch effectively engages their audience, supports their marketing goals, and maintains their authority in the tech industry.