Social Media
Employee Spotlights
Employee spotlights are content pieces that highlight the achievements, roles, and personal stories of employees within your company. These profiles can include interviews, photos, videos, or written articles and are shared on the company’s website, blog, social media, or internal communications.
IMPLEMENTATION
Select Employees: Choose employees who have interesting stories, significant achievements, or unique roles.
Plan the Content: Decide on the format (written, video, photo series) and the key points to cover (background, role, achievements, personal interests).
Conduct Interviews: Interview the selected employees, asking questions about their career journey, role in the company, and personal anecdotes.
Create the Spotlight: Write the article, edit the video, or design the photo series, incorporating the interview content and any additional multimedia elements.
Publish and Share: Post the spotlight on your company’s blog, social media, and internal platforms. Promote it to reach a wider audience.
Engage and Respond: Encourage comments and shares. Respond to any questions or feedback from the audience.
STRATEGY RATING
SCORE
21
Employee spotlights are relatively low-cost and moderately time-consuming, with a good balance of required expertise. They offer high engagement and longevity, as the content is personal and relatable.
RATING 1-5, 5 BEING THE BEST
3
Expertise
Requires skills in interviewing, writing, or video editing.
4
Cost
Low cost, mainly involves time for interviews and content creation.
3
Time
Moderate time investment for planning, conducting interviews, and creating content.
4
Engagement
High potential for engagement due to personal and relatable content.
4
Longevity
Moderate interactivity through comments and shares.
3
Interactivity
Moderate interactivity through comments and shares.
QUESTIONS TO ASK
Which employees have stories or achievements that would resonate with our audience?
What format will best showcase the employee's story?
How will we ensure the content is engaging and authentic?
Which platforms will be most effective for sharing the spotlight?
How will we measure the success and impact of the employee spotlight?
HOW TO MEASURE
Engagement: Track likes, shares, comments, and interactions on the spotlight content.
Reach: Measure the number of views and the spread of the content across platforms.
Internal Impact: Monitor internal engagement and feedback from employees.
Brand Sentiment: Analyze comments and interactions to gauge the impact on brand perception.
Employee Morale: Assess changes in employee satisfaction and morale through internal surveys.
EXAMPLE
Company: Salesforce
Implementation: Salesforce regularly features employee spotlights on their blog and social media channels. They highlight diverse employees from different departments, showcasing their career journeys, roles at Salesforce, and personal interests. These spotlights include written articles, interviews, and high-quality photos.
Outcome: The employee spotlights at Salesforce have resulted in high engagement from both employees and external audiences. They help humanize the brand, improve internal morale, and attract potential talent by showcasing the company culture. The content also receives positive feedback and interactions on social media, enhancing Salesforce’s brand image.
By featuring employee spotlights, Salesforce effectively engages their audience, fosters a positive company culture, and strengthens their employer brand.