Email Marketing
Educational Series
An educational series consists of a sequence of content pieces focused on teaching your audience about a specific topic, industry trend, or skill. This approach positions your company as a thought leader and provides valuable knowledge that helps your audience solve problems or improve their skills.
IMPLEMENTATION
Identify the Topic: Choose a topic relevant to your audience's needs and interests.
Plan the Series: Outline the structure and timeline, breaking the topic into manageable segments or episodes.
Create High-Quality Content: Develop comprehensive and engaging content for each segment. This can include articles, videos, webinars, infographics, and downloadable resources.
Promote the Series: Use your website, social media, email newsletters, and partnerships to promote the educational series.
Engage with Your Audience: Encourage interaction through comments, questions, and discussions. Respond to feedback and provide additional support.
Analyze and Optimize: Monitor the performance of each segment and make adjustments to improve engagement and effectiveness.
Follow Up: Provide additional resources, summaries, and related content to keep the conversation going.
STRATEGY RATING
SCORE
20
An educational series involves moderate costs and significant time and expertise but offers high engagement, longevity, and interactivity. It establishes your brand as a thought leader and provides long-term value to your audience.
RATING 1-5, 5 BEING THE BEST
2
Expertise
Requires significant expertise in the subject matter and content creation.
3
Cost
Moderate cost for content creation and promotion.
2
Time
Considerable time investment for planning, creating, and executing the series.
5
Engagement
Very high engagement potential due to the valuable and in-depth nature of the content.
4
Longevity
High interactivity through comments, discussions, and additional support.
4
Interactivity
High interactivity through comments, discussions, and additional support.
QUESTIONS TO ASK
What topics are most relevant and valuable to our audience?
Which formats will best convey the information (videos, articles, webinars)?
How can we maintain consistency and quality throughout the series?
What channels will effectively reach and engage our target audience?
How will we measure the success and impact of the educational series?
HOW TO MEASURE
Engagement: Track likes, shares, comments, and interactions with the content.
Completion Rate: Measure how many users complete the entire series.
Website Traffic: Monitor the increase in traffic to your website from the series.
Lead Generation: Track the number of new leads or subscribers gained from the series.
User Feedback: Collect and analyze feedback from participants to improve future series.
EXAMPLE
Company: HubSpot
Implementation: HubSpot offers a variety of educational series on topics like inbound marketing, sales, and customer service. They create in-depth blog posts, eBooks, webinars, and certification courses that provide valuable knowledge to their audience.
Outcome: HubSpot’s educational series have positioned them as leaders in their industry. The high-quality content attracts a large audience, generates leads, and nurtures customer relationships. Their educational series have contributed to building a loyal community and driving business growth.
By implementing educational series, HubSpot effectively engages their audience, demonstrates expertise, and fosters long-term relationships, showcasing the effectiveness of this content marketing strategy.