Website Content
Company News
Company news involves sharing updates about your company’s achievements, milestones, product launches, partnerships, awards, and other significant events. This type of content keeps stakeholders, customers, and employees informed about what’s happening within the company and builds a sense of community and trust.
IMPLEMENTATION
Identify Newsworthy Events: Determine which company events and achievements are worth sharing.
Gather Information: Collect details, quotes, and visuals related to the news.
Write the News Article: Craft a clear, engaging, and concise article that highlights the key points and significance of the news.
Include Visuals: Add relevant images, videos, and infographics to enhance the story.
Publish: Post the news on your company blog, website, and press release distribution channels.
Promote: Share the news through email newsletters, social media, and internal communications.
Engage with Audience: Encourage comments and discussions to gather feedback and foster engagement.
Update Regularly: Keep the company news section current with the latest updates.
STRATEGY RATING
SCORE
19
Company news content is cost-effective and relatively easy to produce, requiring moderate expertise and time investment. It provides moderate engagement and interactivity, with relevance that can extend over time depending on the nature of the news.
RATING 1-5, 5 BEING THE BEST
3
Expertise
Requires good writing and communication skills.
4
Cost
Generally low cost, primarily involves writing and internal coordination.
3
Time
Moderate time investment for gathering information, writing, and promoting.
3
Engagement
Moderate engagement, depending on the significance of the news.
3
Longevity
Moderate interactivity through comments and social sharing.
3
Interactivity
Moderate interactivity through comments and social sharing.
QUESTIONS TO ASK
Do we have frequent and relevant company updates to share?
Can we present these updates in a way that interests our audience?
Do we have the resources to create and promote high-quality news content?
Will our audience find value in staying informed about our company’s activities?
How will we measure the impact of our company news content?
HOW TO MEASURE
Traffic: Track page views and unique visitors to your company news articles.
Engagement: Measure time on page, bounce rate, comments, and social shares.
Lead Generation: Monitor form submissions, sign-ups, and other conversions resulting from the news.
SEO Performance: Analyze keyword rankings, organic traffic, and backlinks.
Referral Traffic: Use analytics tools to track traffic from other websites that reference or link to your news content.
EXAMPLE
Company: Salesforce
Implementation: Salesforce regularly shares company news on their blog, including updates on product launches, partnerships, awards, and corporate social responsibility initiatives. They include detailed articles, press releases, and multimedia content to engage their audience.
Outcome: Salesforce’s company news helps maintain transparency with stakeholders, keep customers and employees informed, and build a positive brand image. Their updates generate significant traffic and engagement, with readers appreciating the insights into Salesforce’s activities and achievements. The consistent sharing of company news strengthens their community and reinforces their leadership position in the industry.
By providing regular and informative updates, Salesforce fosters trust, engagement, and loyalty among their audience, supporting their overall marketing and communication goals.