Video Content
Animated Videos
Animated videos use animation techniques to visually present information, tell stories, or explain concepts. They can simplify complex topics, making them more engaging and easier to understand. These videos are versatile and can be used for product demos, educational content, marketing campaigns, and more.
IMPLEMENTATION
Define Objectives: Determine the purpose and goals of the animated video.
Choose a Topic: Select a topic that aligns with your objectives and resonates with your audience.
Create a Script: Write a clear, concise, and compelling script that outlines the key messages and flow of the video.
Storyboarding: Develop a storyboard to visualize the script and plan the animation sequence.
Select Animation Style: Choose an animation style that fits your brand and message (e.g., 2D, 3D, whiteboard, motion graphics).
Produce the Animation: Use animation software or hire a professional animator to create the video. Add voiceovers, sound effects, and background music as needed.
Review and Edit: Review the animated video for accuracy, clarity, and engagement. Make necessary edits.
Publish and Share: Upload the video to your website, YouTube, social media platforms, and include it in email campaigns.
Engage and Respond: Encourage viewers to leave comments and questions, and engage with them to build a community.
STRATEGY RATING
SCORE
18
Animated videos are relatively costly and time-consuming, requiring significant expertise. However, they offer high engagement and longevity, making them a powerful tool for conveying complex messages in an engaging and understandable way.
RATING 1-5, 5 BEING THE BEST
2
Expertise
Requires specialized skills in animation and video production.
2
Cost
Higher cost due to animation production expenses.
2
Time
Significant time investment for scripting, storyboarding, and producing the animation.
5
Engagement
High engagement potential due to visually appealing and entertaining nature.
4
Longevity
Moderate interactivity through comments and feedback.
3
Interactivity
Moderate interactivity through comments and feedback.
QUESTIONS TO ASK
What message do we want to convey through the animated video?
Who is our target audience and what are their preferences?
What animation style will best represent our brand and message?
How can we ensure the video is engaging and easy to understand?
Which platforms will maximize the video’s reach and impact?
How will we measure the success of the animated video?
HOW TO MEASURE
Views and Shares: Track the number of views and shares on various platforms.
Engagement: Measure likes, comments, and the average watch time.
Conversion Rate: Assess the percentage of viewers who take a desired action (e.g., sign up, purchase) after watching the video.
Bounce Rate: Monitor the bounce rate to see if viewers are leaving your site after watching the video.
Feedback: Collect qualitative feedback from viewers to understand their perception and experience.
EXAMPLE
Company: Dollar Shave Club
Implementation: Dollar Shave Club launched an animated explainer video to introduce their subscription-based razor service. The video used humor, engaging animations, and a clear message to explain how the service worked and its benefits.
Outcome: The animated video went viral, attracting millions of views and significantly boosting Dollar Shave Club's brand awareness and customer base. The engaging and humorous approach resonated with viewers, making the video highly shareable and memorable. It played a crucial role in the company’s rapid growth and success.
By leveraging an animated video, Dollar Shave Club effectively communicated their value proposition, entertained their audience, and drove substantial engagement and conversions, demonstrating the effectiveness of this content marketing strategy.