Website/Landing Pages
Writing Persuasive Landing Page Content for Lead Generation
This prompt helps marketing teams create persuasive content for a landing page focused on capturing leads. It focuses on clearly communicating the value of the offer, encouraging form submissions, and optimizing the page layout for conversions.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Sales
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the offer and its unique value to the target audience.
Identify the target audience’s primary pain points and goals related to the offer.
Prepare visual assets, such as a mock-up of the resource or an introductory video.
THE PROMPT
Help draft compelling content for a lead generation landing page promoting [specific offer, such as an ebook, webinar, or free trial]. Focus on:
Headline and Subheadline: Crafting attention-grabbing lines that emphasize the value of the offer and solve a specific problem for the audience.
Offer Description: Clearly explaining the benefits of the resource or service and why it’s valuable to the user.
Call-to-Action (CTA): Recommending CTAs like ‘Download Now,’ ‘Register Today,’ or ‘Get Your Free Trial’ to inspire immediate action.
Form Optimization: Proposing strategies for minimizing friction, such as reducing the number of fields or offering autofill options.
Trust Elements: Including customer testimonials, security assurances, or badges to reduce barriers to form completion.
Provide example content tailored to [specific audience or industry] that aligns with the goal of capturing leads effectively. If additional details about the offer or audience are needed, ask clarifying questions to refine the content.
Bonus Add-On Prompts
Propose strategies for integrating countdown timers or limited-time offers to create urgency.
Suggest ways to use visuals or videos to demonstrate the value of the offer.
Highlight techniques for optimizing form placement and CTA visibility on the page.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific industries, such as B2B SaaS or e-commerce, for tailored lead-generation strategies.
Include methods for A/B testing CTA wording and placement.
Propose strategies for capturing high-quality leads through segmentation or qualification fields.
Highlight tools for building and testing landing pages, such as Unbounce or Instapage.
Add recommendations for integrating the landing page with email marketing automation.
WHEN TO USE
To create landing pages for downloadable resources, webinars, or free trials.
During campaigns focused on growing a mailing list or generating leads.
When optimizing existing lead generation pages for higher conversions.
WHEN NOT TO USE
If the offer lacks clear value or relevance to the target audience.
When focusing on transactional pages rather than lead-generation efforts.