Customer Product Communications
Writing Personalized Product Usage
This prompt helps marketing teams draft personalized communications to remind customers about underused product features or services. It focuses on encouraging engagement, demonstrating value, and providing tips for getting the most out of the product.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Customer Success, Communications, Product
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Analyze customer engagement data to identify underused features or services.
Collaborate with the product team to gather insights about key feature benefits.
Segment customers based on their usage patterns for personalized messaging.
THE PROMPT
Help draft personalized product usage reminders for customers who have not fully engaged with [specific product, feature, or service]. Focus on:
Headline and Tone: Crafting a subject line or opening message that is encouraging and customer-centric, such as ‘Discover More Ways to Benefit from [Product Name].’
Usage Insights: Including specific data points or observations (if available), such as ‘You haven’t tried [Feature X] yet,’ or ‘Your account is 80% set up.’
Value Proposition: Explaining the benefits of engaging with the underused feature, emphasizing how it addresses customer goals or pain points.
Call-to-Action (CTA): Recommending actionable steps like ‘Learn How,’ ‘Activate Now,’ or ‘Try It Today’ to prompt immediate engagement.
Support Resources: Suggesting additional resources like tutorials, webinars, or live chat for customers needing guidance.
Provide an example email or in-app message tailored to [specific audience or feature] that motivates customers to explore or utilize the product further. If additional data about the customer journey or feature benefits is needed, ask clarifying questions to refine the content.
Bonus Add-On Prompts
Propose methods for segmenting users based on activity levels to tailor the reminder messaging.
Suggest strategies for incorporating gamification elements, such as progress bars or rewards, into the reminders.
Highlight techniques for linking reminders to quick action tools, such as one-click feature activations.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus reminders on specific feature categories, such as collaboration tools or analytics dashboards.
Include recommendations for using visual cues, such as progress trackers, to show incomplete steps.
Propose ways to integrate reminders with loyalty programs or incentives for using more features.
Highlight tools for automating reminders, such as Intercom or Gainsight.
Add suggestions for tracking engagement with reminders to measure their effectiveness.
WHEN TO USE
To re-engage customers who are not fully utilizing the product.
During efforts to increase feature adoption and highlight additional value.
When launching campaigns aimed at improving overall product retention.
WHEN NOT TO USE
If customer usage data is unavailable or incomplete.
When the underused feature lacks clear relevance to the customer segment.