Email Outreach Templates
Writing Follow-Up Email Templates After Initial Outreach
This prompt helps sales teams draft follow-up email templates for leads who have not responded to an initial outreach. It focuses on re-engaging the prospect by restating value, addressing potential objections, and providing alternative ways to connect.
Responsible:
Sales
Accountable, Informed or Consulted:
Sales, Marketing
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Review the initial outreach message to ensure alignment and continuity.
Identify common objections or barriers that may have prevented a response.
Prepare supporting materials, such as product brochures, videos, or testimonials, to link in the follow-up.
THE PROMPT
Help draft a follow-up email template for leads who have not responded to initial outreach about [specific software product or service]. Focus on:
Subject Line: Crafting a re-engagement subject line, such as ‘Just Checking In—How Can [Product Name] Help You?’ or ‘Quick Follow-Up on [Previous Topic].’
Restating Value: Briefly recapping the software’s key benefit or unique selling point in a fresh way.
Addressing Objections: Preemptively addressing potential concerns, such as cost, time, or complexity, by including reassuring details like ‘Our team can have you up and running in no time.’
Call-to-Action (CTA): Suggesting alternative ways to engage, such as ‘Book a Call,’ ‘Download the Overview,’ or ‘Reply with Your Questions.’
Optional Incentives: Recommending ways to incentivize engagement, such as offering a free trial, consultation, or case study download.
Provide an example email template with placeholders for personalization and flexibility to adapt to different lead scenarios. If additional insights about the lead or previous outreach are required, ask clarifying questions to refine the message.
Bonus Add-On Prompts
Propose a sequence of follow-up emails to nurture leads over time.
Suggest methods for linking follow-ups to new content, such as blog posts or recent webinars.
Highlight techniques for personalizing follow-ups with relevant customer success stories or data points.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the follow-up email on specific lead actions, such as visiting the pricing page or downloading a resource.
Include strategies for integrating follow-ups into a broader email nurture sequence.
Propose ways to use a conversational tone to humanize the follow-up and encourage responses.
Highlight tools for tracking follow-up email engagement, such as Salesforce or Yesware.
Add suggestions for timing follow-ups, such as 2-3 days after initial outreach or after a specific interaction.
WHEN TO USE
To re-engage leads who haven’t responded to your initial outreach.
During campaigns focused on nurturing prospects through multiple touchpoints.
When introducing additional value or resources to spark interest.
WHEN NOT TO USE
If the lead has explicitly declined interest in the product.
When targeting prospects who haven’t engaged with any prior communications.